A few years ago, we used to watch in delight the number of followers on our Facebook pages go up. We used to pat ourselves on the back with the satisfaction that we had grown to 1,000 followers. I admit, I was one. That was then.

Now, it’s a different numbers game. It’s about how engaged those 1,000 followers are, and what is the engagement rate.

Would you rather-The answer is size actually doesn’t matter. The new numbers game is engagement, and that trumps the number of followers. In fact, those 500 followers will surpass the 1,000 mark if you do a great job of engaging them.

Why is engagement the “new black”? Because we are emotional beings who want to feel like we are important. We are tired of being spoken AT and having content pushed on us.

Social media is not primarily about selling.

Once you’ve let that statement sink in, here is one fabulous tip on how to have the “jab, jab, jab punch” effect.

Follow the 4:1 ratio posting strategy:

Stay away from self-promotion all the time, and instead share useful content.

Your 4 posting content suggestions could be:

  • Posting “How-to” tips related to your industry
  • Sharing recipes or Fun Facts
  • Running trivia contest
  • Sharing inspiring quotes

The 1 post content suggestion:

  • Announce new product/news and how it is beneficial to your followers

For every fourth post, share one promotional post.

Tailor your messages so they are not only talking about yourself and how great you are – have the fourth post do that!  Remember the saying “It is better to give than to receive?”

Keep all this in mind the next time you post. It will resonate really, really well with your followers. Then give yourself a pat on the back.

For more tips on how to engage your followers, listen to my webinar “How to get your followers from Likes to loves.” Download here: (http://bit.ly/1Xs4TOO )

snackable-webinarsSociable Media delivers Snackable Webinars that are 15 minutes with bite-sized social media tips for the time-starved professional.

Register for upcoming sessions or listen to past ones.

Sociable Media is a social media marketing consultancy that works with businesses in making their online presence more effective. From start-up, coaching and training, strategy development to social media account management – we provide support and take away the overwhelm.


Leave a Reply

Your email address will not be published. Required fields are marked *

Related Posts

B2B

Top 5 Things I Learned In My 1st Year in Social Media Business

This week is a milestone for Sociable Media. Having completed year one of a social media marketing business - here are top 5 lessons learned.

Content Creation

Wine Pairing with Social Media

This is a handy guide to getting more out of social media by knowing the basic principles of social media and wine pairing.

B2C

Protect your reputation

So you’re posting along, playing nice and minding your own business… then WHAM! A negative comment for all to see on your Facebook Page. Your heart sinks. You’re in no mood for any type of confrontation but you Read more…