This is a handy guide to getting more out of social media by knowing the basic principles of social media and wine pairing.
Facebook = Cabernet Sauvignon
California Cabernet, Bordeaux and Bordeaux-style blends are terrific with scheduling posts. The firm tannins in these wines refresh the palate after each upload.
Twitter = Pinot Noir
Tweets made with ingredients like hashtags and short videos taste great with reds like Pinot Noir and Dolcetto, which are light-bodied but full of savory depth.
LinkedIn = Chardonnay
Silky whites—for instance, Chardonnays from British Columbia, Chile or Australia—are delicious with commenting on group forums, engaging updates or any kind of professional-related post.
Instagram = Merlot
Because a great many Merlots are medium-bodied they tend to pair well with spectucular Instagram posts with behind-the-scenes access or exclusive content.
Here’s a reference sheet to compliment your social media marketing efforts.
What do you think?
I’d love to know how you think wine should be paired with Snapchat, Pinterest, YouTube and Periscope.
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REGISTRATION BONUS gift: Twitter Do’s and Don’ts
Monday, May 30th
9:30 a.m. – 11:30 a.m. at the Halifax Chamber of Commerce
$75 for members / $85 for non-members. REGISTER HERE