This is a handy guide to getting more out of social media by knowing the basic principles of social media and wine pairing.

Facebook = Cabernet Sauvignon
California Cabernet, Bordeaux and Bordeaux-style blends are terrific with scheduling posts. The firm tannins in these wines refresh the palate after each upload.

Twitter = Pinot Noir
Tweets made with ingredients like hashtags and short videos taste great with reds like Pinot Noir and Dolcetto, which are light-bodied but full of savory depth.

LinkedIn = Chardonnay
Silky whites—for instance, Chardonnays from British Columbia, Chile or Australia—are delicious with commenting on group forums, engaging updates or any kind of professional-related post.

Instagram = Merlot
Because a great many Merlots are medium-bodied they tend to pair well with spectacular Instagram posts with behind-the-scenes access or exclusive content.

Here’s a reference sheet to compliment your social media marketing efforts.

wine pairings

What do you think?

I’d love to know how you think wine should be paired with Snapchat, Pinterest, YouTube, and Periscope.


Sociable Media is a social media marketing consultancy that works with businesses in making their online presence more effective. From start-up, coaching and training, strategy development to social media account management – we provide support and take away the overwhelm.

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