B2C

Protect your reputation

So you're posting along, playing nice and minding your own business... then WHAM! A negative comment for all to see on your Facebook Page. Your heart sinks. You're in no mood for any type of confrontation but you can't leave this comment unanswered.  

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By mariamcgowan, ago
Social Media Strategy

Having no social media strategy spells tragedy

How well do you know your customer? Do you know where they spend most of their time online?  You will absolutely hit the nail on the head when you do your research and start posting what your customer wants, not what you want. And you will notice when they acknowledge. Only seeing a few comments/shares or likes on a post about an awesome sale? That's a sure sign that you need a real social media strategy.

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By mariamcgowan, ago