The Importance of Hashtags

Importance of Hashtags Social Media is Important and Insanely Popular Both of those facts are already well known by most everyone. It ...
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How to Use Social Media During a PR Crisis

Author: Elizabeth Sarah Larkin If you think that a public relations crisis won’t happen to you and your business, then you’re wrong ...
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How to Grow a Meaningful Online Community

A lot of businesses, when working with an online digital marketing strategist, will start out with the question "How do I grow ...
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How to write an effective blog post

Writing your initial blog post, or any blog post can seem daunting. You sit down to start writing, but the words don’t ...
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The Future of Employment

COVID-19 has affected us all in ways that are impossible to fully express. Being a 4th year student at Fanshawe College in ...
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From text-heavy document to video

Recently, we were provided a Zip file folder chock full of heavily-worded pdf documents. The information was interesting. But the likelihood of ...
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7 (free) ways to promote your event

Event marketing is tough.There are competition and budget constraints. Not to mention the fact that there’s never enough time!What if we showed ...
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How to handle negative comments

Negative Comments on Social MediaSo you're posting along, playing nice and minding your own business... then WHAM! A negative comment for all to see ...
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Be unique in your seasonal marketing

Seasonal marketing is focusing a marketing strategy on annual events, dates or holidays and creating a marketing campaign based on a comparable ...
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