Why is social media confusing you?

You’re a business owner, a marketer or the person assigned to managing the social media side of things. Do you view this as a creative outlet or attribute it as a necessary evil? Truth is, if you’re in business, social media is your new storefront and it’s confusing.

How Engaged Is Your Audience?

Fantastic, you’ve built up your Twitter followers to 1,000. How engaged are they? Take a look at your analytics, or just think back to the past three or four tweets you sent. How many people commented? Retweeted? Hearing crickets on Twitter? How Engaged Is Your Audience, really? It’s important that those 1,000 (or 100, or …

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