Importance of Hashtags Social Media is Important and Insanely Popular Both of those facts are already well known by most everyone. It continues to connect people to each other, and it also connects businesses to other businesses and customers. There’s no way to measure just how many people use social media platforms on a regular […]
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Author: Elizabeth Sarah Larkin If you think that a public relations crisis won’t happen to you and your business, then you’re wrong. Even the most well-run and well-organized business can find themselves in a PR crisis out of nowhere. Some are silly and annoying whereas others can be far more serious. If not properly addressed
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A lot of businesses, when working with an online digital marketing strategist, will start out with the question “How do I grow my online presence and increase followers?” And, it’s not always as simple as that. Growing an online presence takes time. Sometimes that can mean a few months, a year, or longer. If you
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Throughout our many years of writing, specifically for blogs, we’ve developed the below structure. We hope it helps you with your blog writing process, and good luck!
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COVID-19 has affected us all in ways that are impossible to fully express. Being a 4th year student at Fanshawe College in the Honours Bachelor of Commerce – Digital Marketing program, even the way that school will function when I go back in September has drastically changed. We will no longer be sitting in classrooms,
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Recently, we were provided a Zip file folder chock full of heavily-worded pdf documents. The information was interesting. But the likelihood of someone clicking the “read more” to read document was slim. These days we are time-starved, combine that with competition in the newsfeed and this thing called an algorithm. The solution? Video! The really
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Event marketing is tough. There are competition and budget constraints. Not to mention the fact that there’s never enough time! What if we showed you how you can get people sharing your event to their social media profiles and increasing sponsor recognition without the use of contests or spending tonnes of money on digital ads.
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Negative Comments on Social Media So you’re posting along, playing nice and minding your own business… then WHAM! A negative comment for all to see on your Facebook Page. Your heart sinks. You’re in no mood for any type of confrontation but you can’t leave this comment unanswered.
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Seasonal marketing is focusing a marketing strategy on annual events, dates or holidays and creating a marketing campaign based on a comparable theme. However, there’s a bit more to seasonal marketing than tweeting a picture of a pumpkin or creating “spooky” discounts. How many people do you know that grumble about Christmas cards being sold
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This is a handy guide to getting more out of social media by knowing the basic principles of social media and wine pairing. Facebook = Cabernet SauvignonCalifornia Cabernet, Bordeaux and Bordeaux-style blends are terrific with scheduling posts. The firm tannins in these wines refresh the palate after each upload. Twitter = Pinot NoirTweets made with ingredients like hashtags and
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