Sociable Media

case studies Social engagement

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Objective

As social media continues to adapt and evolve, nabs is constantly finding ways to reach those who may need their services. As their demographic’s interests and challenges change, so too should their Social Media strategy. Essentially, we wanted to figure out how to best advertise and communicate the many facets and resources of nabs to those who need them the most, in addition to increasing general brand awareness. Overall, we created three main goals when devising their updated Social Media Strategy:

1. Increase Online Donations

2. Raise awareness, and

3. Educate

The Client

The National Advertising and Benevolent Society (nabs) is a unique charity specifically designed to support the health and well-being of all individuals in the media, marketing, and communications industry in Canada.

Solution

From August to September, Philae Shriners ran their first online raffle campaign titled “Win4K”. Philae Shriners members (known as Nobles) needed to be trained through a series of Zoom sessions on how to sell tickets digitally because, due to COVID, they could no longer sell in-person. Supporting documents were created to guide them how to spread the word of the new campaign along with social media shareable where Nobles could download images and pre-written content for Facebook.

Increasing Online Donations

Re-Targeting

Created ongoing ad campaigns with Facebook and Google that targeted specific pages on the nabs website to strategically funnel website traffic and increase conversion rates.

Spotlight Series

We decided to pinpoint our most frequent and generous donors and focus on why they felt the desire to donate to nabs.

With nabs representing so many agencies and firms across the country, it was imperative to show how a donation to nabs is essentially an investment in the human capital of the media, marketing, and communications industry.

Text-To-Donate

Devised a limited-time donation-matching campaign to incentivize immediate donations.

Sociable Media facilitated this process, to make it as easy as possible.

Education & Awareness

We decided to pinpoint our most frequent and generous donors and focus on why they felt the desire to donate to nabs.

With nabs representing so many agencies and firms across the country, it was imperative to show how a donation to nabs is essentially an investment in the human capital of the media, marketing, and communications industry.

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