{"id":6520,"date":"2022-08-11T04:34:31","date_gmt":"2022-08-11T04:34:31","guid":{"rendered":"https:\/\/sociablemedia.co\/?page_id=6520"},"modified":"2022-08-29T13:42:48","modified_gmt":"2022-08-29T13:42:48","slug":"storytelling-with-video-ads","status":"publish","type":"page","link":"https:\/\/sociablemedia.co\/case-studies\/storytelling-with-video-ads\/","title":{"rendered":"Storytelling With Video Ads"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"6520\" class=\"elementor elementor-6520\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-a82789e elementor-section-full_width elementor-section-height-min-height elementor-section-items-stretch elementor-section-stretched elementor-section-height-default\" data-id=\"a82789e\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-532279a\" data-id=\"532279a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a39a76b elementor-widget elementor-widget-spacer\" data-id=\"a39a76b\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 20-03-2024 *\/\n.elementor-column .elementor-spacer-inner{height:var(--spacer-size)}.e-con{--container-widget-width:100%}.e-con-inner>.elementor-widget-spacer,.e-con>.elementor-widget-spacer{width:var(--container-widget-width,var(--spacer-size));--align-self:var(--container-widget-align-self,initial);--flex-shrink:0}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container,.e-con>.elementor-widget-spacer>.elementor-widget-container{height:100%;width:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer{height:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner{height:var(--container-widget-height,var(--spacer-size))}.e-con-inner>.elementor-widget-spacer.elementor-widget-empty,.e-con>.elementor-widget-spacer.elementor-widget-empty{position:relative;min-height:22px;min-width:22px}.e-con-inner>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon,.e-con>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon{position:absolute;top:0;bottom:0;left:0;right:0;margin:auto;padding:0;width:22px;height:22px}<\/style>\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-4932917 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4932917\" data-element_type=\"section\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-824fbcd\" data-id=\"824fbcd\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-a060f8d\" data-id=\"a060f8d\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-64079a8 elementor-widget elementor-widget-heading\" data-id=\"64079a8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 20-03-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h1 class=\"elementor-heading-title elementor-size-default\">Video Storytelling for Brand Advertisements<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e6d3104 elementor-widget elementor-widget-heading\" data-id=\"e6d3104\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/sociablemedia.co\/\">Sociable Media - Video Storytelling Experts located in Halifax, NS, Canada<\/a><\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-d62a50a\" data-id=\"d62a50a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-3749fd7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3749fd7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-20cac49\" data-id=\"20cac49\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8ae6c73 elementor-widget elementor-widget-heading\" data-id=\"8ae6c73\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-xl\"><a href=\"https:\/\/www.cbdc.ca\/en\/find-my-cbdc\/ns\">Community Business Development Corporation (CBDC) - Nova Scotia\n<\/a><\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-894cdef elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"894cdef\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c7507c6\" data-id=\"c7507c6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9d1f99a elementor-widget elementor-widget-heading\" data-id=\"9d1f99a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">About<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2a04aee elementor-widget elementor-widget-text-editor\" data-id=\"2a04aee\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 20-03-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>Community Business Development Corporation (CBDC) is a federal and provincially funded not-for-profit organization with various locations in Nova Scotia. CBDC assists in the creation of small businesses and the expansion and modernization of existing businesses by providing financial and technical services to entrepreneurs.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-fbea779 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fbea779\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-97df9ce\" data-id=\"97df9ce\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f0e4253 elementor-widget elementor-widget-heading\" data-id=\"f0e4253\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Challenge<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c39f434 elementor-widget elementor-widget-text-editor\" data-id=\"c39f434\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>CBDC recognizes is can be intimidating to start your own business. With high risk and lack of funding supports, CBDC works with new and existing small businesses to give them the tools to operate independently and be successful in business. An awareness campaign was needed to promote CBDC&#8217;s entrepreneur support programs in their community.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eb1699b elementor-widget elementor-widget-heading\" data-id=\"eb1699b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Solutions<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ba10532 elementor-widget elementor-widget-text-editor\" data-id=\"ba10532\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><a href=\"https:\/\/sociablemedia.co\/\">Sociable Media<\/a> developed an ad campaign in partnership with a professional videography team to grow awareness around the offerings of CBDC using real-life stories featuring small businesses and entrepreneurs. Because who else could tell the success of CBDC but small business owners who benefitted from their support. <a href=\"https:\/\/sociablemedia.co\/\">Sociable Media<\/a> gave creative direction to the video production team to ensure each video ad followed best practices, including:<\/p><ul><li dir=\"ltr\" role=\"presentation\">Capturing user interest within the first 3-4 seconds<\/li><li dir=\"ltr\" role=\"presentation\">Videos included clear and concise messaging<\/li><li dir=\"ltr\" role=\"presentation\">The branding was clear and consistent\u00a0<\/li><li dir=\"ltr\" role=\"presentation\">There was a solid call to action (CTA)<\/li><li dir=\"ltr\" aria-level=\"1\"><p dir=\"ltr\" role=\"presentation\">Viewers were filtered to the appropriate landing page<\/p><\/li><\/ul><p dir=\"ltr\">Using A\/B testing with video ads running alongside static image ads, Sociable Media was able to dive deeper into user activity and pivot the campaign as needed to produce the desired results.<\/p><p dir=\"ltr\">Telling real-life stories allowed for an emotional connection between people who have gone through the early, risk-taking stages of starting a business and those looking to take the leap into starting their own business. The stories bridged the gap and gave viewers insight into what to expect and where they could find resources and support to get started.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8b11ddb elementor-widget elementor-widget-heading\" data-id=\"8b11ddb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Results<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-86d7036 elementor-widget elementor-widget-text-editor\" data-id=\"86d7036\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li dir=\"ltr\" role=\"presentation\">An increase in brand awareness with a reach of just under 70,000 and impressions of just under 632,000.<\/li><li dir=\"ltr\" role=\"presentation\">The length of the videos worked well and reduced drop off views &#8220;view fatigue&#8221;, the subjects held the attention of the viewers<\/li><li dir=\"ltr\" role=\"presentation\">Two landing pages were tested\u00a0<\/li><li dir=\"ltr\" role=\"presentation\">Targeted CPM Bidding<\/li><li dir=\"ltr\" role=\"presentation\">The campaign showed that most users were reached through mobile through their Facebook Feeds.<\/li><li dir=\"ltr\" role=\"presentation\">Click-throughs to the site were more qualified due to the value-focused delivery and presentation of the ads.<\/li><li dir=\"ltr\" aria-level=\"1\"><p dir=\"ltr\" role=\"presentation\">The local businesses were tagged on the Facebook Ads, thereby allowing CBDC to promote their small-based business.\u00a0<\/p><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-05c81fe elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"05c81fe\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-df6ca35\" data-id=\"df6ca35\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0c8a11a elementor-widget elementor-widget-image\" data-id=\"0c8a11a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 20-03-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a 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data-id=\"8e3d391\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"738\" height=\"420\" src=\"https:\/\/sociablemedia.co\/wp-content\/uploads\/2022\/08\/fgfdg.jpg\" class=\"attachment-full size-full wp-image-6609\" alt=\"\" srcset=\"https:\/\/sociablemedia.co\/wp-content\/uploads\/2022\/08\/fgfdg.jpg 738w, https:\/\/sociablemedia.co\/wp-content\/uploads\/2022\/08\/fgfdg-300x171.jpg 300w\" sizes=\"(max-width: 738px) 100vw, 738px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-3110ad6\" data-id=\"3110ad6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-72e6db9 elementor-widget elementor-widget-image\" data-id=\"72e6db9\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"737\" height=\"405\" src=\"https:\/\/sociablemedia.co\/wp-content\/uploads\/2022\/08\/fdsdf.jpg\" class=\"attachment-full size-full wp-image-6608\" alt=\"\" srcset=\"https:\/\/sociablemedia.co\/wp-content\/uploads\/2022\/08\/fdsdf.jpg 737w, https:\/\/sociablemedia.co\/wp-content\/uploads\/2022\/08\/fdsdf-300x165.jpg 300w\" sizes=\"(max-width: 737px) 100vw, 737px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-8fa61f0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" 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