{"id":6528,"date":"2022-08-11T04:36:19","date_gmt":"2022-08-11T04:36:19","guid":{"rendered":"https:\/\/sociablemedia.co\/?page_id=6528"},"modified":"2022-12-16T07:31:58","modified_gmt":"2022-12-16T07:31:58","slug":"social-media-strategy-to-drive-engagement","status":"publish","type":"page","link":"https:\/\/sociablemedia.co\/case-studies\/social-media-strategy-to-drive-engagement\/","title":{"rendered":"Social Media Strategy to Drive Engagement"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"6528\" class=\"elementor elementor-6528\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-4839ee68 elementor-section-full_width elementor-section-height-min-height elementor-section-items-stretch elementor-section-stretched elementor-section-height-default\" data-id=\"4839ee68\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1b78ac9\" data-id=\"1b78ac9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3ffc2106 elementor-widget elementor-widget-spacer\" data-id=\"3ffc2106\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 20-03-2024 *\/\n.elementor-column .elementor-spacer-inner{height:var(--spacer-size)}.e-con{--container-widget-width:100%}.e-con-inner>.elementor-widget-spacer,.e-con>.elementor-widget-spacer{width:var(--container-widget-width,var(--spacer-size));--align-self:var(--container-widget-align-self,initial);--flex-shrink:0}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container,.e-con>.elementor-widget-spacer>.elementor-widget-container{height:100%;width:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer{height:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner{height:var(--container-widget-height,var(--spacer-size))}.e-con-inner>.elementor-widget-spacer.elementor-widget-empty,.e-con>.elementor-widget-spacer.elementor-widget-empty{position:relative;min-height:22px;min-width:22px}.e-con-inner>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon,.e-con>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon{position:absolute;top:0;bottom:0;left:0;right:0;margin:auto;padding:0;width:22px;height:22px}<\/style>\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-28057728 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"28057728\" data-element_type=\"section\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-b8b737\" data-id=\"b8b737\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-88fe718\" data-id=\"88fe718\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-32d5ec8f elementor-widget elementor-widget-heading\" data-id=\"32d5ec8f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 20-03-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">Social Media Strategy to Drive Engagement \n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1a7a5f94 elementor-widget elementor-widget-heading\" data-id=\"1a7a5f94\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">We Do Cool Things<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-1700fb7e\" data-id=\"1700fb7e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-834c480 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"834c480\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-52a093b\" data-id=\"52a093b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4cfbe5f elementor-widget elementor-widget-image\" data-id=\"4cfbe5f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 20-03-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"939\" height=\"672\" src=\"https:\/\/sociablemedia.co\/wp-content\/uploads\/2022\/08\/sdfsdf.jpg\" class=\"attachment-large size-large wp-image-6648\" alt=\"\" srcset=\"https:\/\/sociablemedia.co\/wp-content\/uploads\/2022\/08\/sdfsdf.jpg 939w, https:\/\/sociablemedia.co\/wp-content\/uploads\/2022\/08\/sdfsdf-300x215.jpg 300w, https:\/\/sociablemedia.co\/wp-content\/uploads\/2022\/08\/sdfsdf-768x550.jpg 768w\" sizes=\"(max-width: 939px) 100vw, 939px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c1d48bf elementor-widget elementor-widget-heading\" data-id=\"c1d48bf\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-xl\">Taste of Nova Scotia<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-7957aac elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7957aac\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1c470f4\" data-id=\"1c470f4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f297d03 elementor-widget elementor-widget-heading\" data-id=\"f297d03\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">About<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4e310bb elementor-widget elementor-widget-text-editor\" data-id=\"4e310bb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 20-03-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><a href=\"https:\/\/tasteofnovascotia.com\/\">Taste of Nova Scotia<\/a> works with over 200 businesses who are committed to showcasing exceptional local culinary products and experiences.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-3038282 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3038282\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ab1b7e8\" data-id=\"ab1b7e8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9acb4d8 elementor-widget elementor-widget-heading\" data-id=\"9acb4d8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Challenge<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e4cbff9 elementor-widget elementor-widget-text-editor\" data-id=\"e4cbff9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>After conducting a social media audit and strategy, the issue was how might Taste of Nova Scotia can create more social media engagement in order to drive traffic to the website and conversion.<\/p><p dir=\"ltr\">Sociable Media developed Four Themed Pillars &#8211; each with its own recommendations and attainable targets to .\u00a0<\/p><p dir=\"ltr\">Pillar 1. Culinary Exploration<\/p><p>Pillar 2. Cultural Diversity &amp; Inclusion<\/p><p dir=\"ltr\">Pillar 3. Support Local<\/p><p dir=\"ltr\">Pillar 4. Culinary Education<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dbbba5e elementor-widget elementor-widget-heading\" data-id=\"dbbba5e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Example Recommendations<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-812278f elementor-widget elementor-widget-text-editor\" data-id=\"812278f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li dir=\"ltr\" role=\"presentation\">Recommendations on how SEO and Social Media can work together.<\/li><li dir=\"ltr\" role=\"presentation\">Tell more human stories.\u00a0<\/li><li dir=\"ltr\" role=\"presentation\">User-generated content. Build relationships with food influencers in Canada or on the east coast.\u00a0<\/li><li dir=\"ltr\" role=\"presentation\">Implement social polls. Solicit opinions from our audience by conducting fun polls eg: Guilty Indulgence &#8211; Salty or Sweet?\u00a0<\/li><li dir=\"ltr\" role=\"presentation\">Add Call-to-action buttons with trackable Links.\u00a0<\/li><li dir=\"ltr\" role=\"presentation\">Landing Page(s) development (UX standards).<\/li><li dir=\"ltr\" role=\"presentation\">Facebook and Pinterest pixels placements and tracking optimization on their website (for re-marketing purposes).<\/li><li dir=\"ltr\" aria-level=\"1\"><p dir=\"ltr\" role=\"presentation\">Custom Audiences created in Facebook Meta.<\/p><\/li><\/ul><p dir=\"ltr\">Lastly, we created a content schedule and a dashboard on how to monitor KPIs and goals to monitor how social followers were converting to their website.<\/p><p dir=\"ltr\">This project was funded by the <a href=\"https:\/\/digitalnovascotia.com\/programs\/tourism-digital-assistance-program\/\">Tourism Digital Assistance Program<\/a> administered by <a href=\"https:\/\/tourismns.ca\/\">Tourism Nova Scotia<\/a> and <a href=\"https:\/\/digitalnovascotia.com\/\">Digital Nova Scotia<\/a>.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-4a0069f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4a0069f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ae18cda\" data-id=\"ae18cda\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-650cbf0 elementor-widget elementor-widget-image\" data-id=\"650cbf0\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1217\" height=\"618\" src=\"https:\/\/sociablemedia.co\/wp-content\/uploads\/2022\/08\/asdasdgfr.jpg\" class=\"attachment-full size-full wp-image-6647\" alt=\"\" srcset=\"https:\/\/sociablemedia.co\/wp-content\/uploads\/2022\/08\/asdasdgfr.jpg 1217w, https:\/\/sociablemedia.co\/wp-content\/uploads\/2022\/08\/asdasdgfr-300x152.jpg 300w, https:\/\/sociablemedia.co\/wp-content\/uploads\/2022\/08\/asdasdgfr-1024x520.jpg 1024w, https:\/\/sociablemedia.co\/wp-content\/uploads\/2022\/08\/asdasdgfr-768x390.jpg 768w\" sizes=\"(max-width: 1217px) 100vw, 1217px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Social Media Strategy to Drive Engagement We Do Cool Things Taste of Nova Scotia About Taste of Nova Scotia works with over 200 businesses who are committed to showcasing exceptional local culinary products and experiences. 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