{"id":3355,"date":"2021-02-20T20:01:37","date_gmt":"2021-02-20T20:01:37","guid":{"rendered":"https:\/\/sociablemedia.co\/?p=3355"},"modified":"2022-05-24T21:06:45","modified_gmt":"2022-05-24T21:06:45","slug":"how-to-use-social-media-during-a-pr-crisis","status":"publish","type":"post","link":"https:\/\/sociablemedia.co\/how-to-use-social-media-during-a-pr-crisis\/","title":{"rendered":"How to Use Social Media During a PR Crisis"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"3355\" class=\"elementor elementor-3355\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-180cd08 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"180cd08\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e88709f\" data-id=\"e88709f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bc37b69 elementor-widget elementor-widget-text-editor\" data-id=\"bc37b69\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 18-04-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>Author: Elizabeth Sarah Larkin<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-1d54960f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1d54960f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4331511e\" data-id=\"4331511e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-167f443b elementor-widget elementor-widget-text-editor\" data-id=\"167f443b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2><span style=\"font-weight: 400;\">If you think that a public relations crisis won\u2019t happen to you and your business, then you\u2019re wrong.<\/span><\/h2>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-42c3667 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"42c3667\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-88c3c60\" data-id=\"88c3c60\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-04f451b elementor-widget elementor-widget-text-editor\" data-id=\"04f451b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Even the most well-run and well-organized business can find themselves in a PR crisis out of nowhere. Some are silly and annoying whereas others can be far more serious. If not properly addressed and managed, a PR crisis can even spell the end of your business before you know it.<\/span><\/p><p><span style=\"font-weight: 400;\">Social media may be the cause of a PR crisis, but that doesn\u2019t mean that you can\u2019t use it to your advantage. In fact, if it\u2019s used effectively, social media can help minimize the aftermath of a crisis and even help your business come out on top.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-55bb610 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"55bb610\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a1e7d70\" data-id=\"a1e7d70\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-25ce25d elementor-widget elementor-widget-text-editor\" data-id=\"25ce25d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3>Here\u2019s how you can use social media during a PR crisis.<\/h3>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-353de80 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"353de80\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-205b5dc\" data-id=\"205b5dc\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-772398c elementor-widget elementor-widget-text-editor\" data-id=\"772398c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3><span style=\"font-weight: 400;\">1. <\/span><a href=\"https:\/\/planable.io\/blog\/pr-crisis\/\"><span style=\"font-weight: 400;\">Define what a crisis is<\/span><\/a><\/h3><p><span style=\"font-weight: 400;\">What is a crisis? Depending on your business, it may vary. What you should know is that a PR crisis is a massive negative change in the ongoing online conversation about your business.\u00a0 It\u2019s also going to possibly create long-term damage to your business\u2019 reputation. Once you understand what defines a crisis for your business, you\u2019ll have a better understanding of how to address it.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-750f28d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"750f28d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5eab1c6\" data-id=\"5eab1c6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c733b7d elementor-widget elementor-widget-image\" data-id=\"c733b7d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 18-04-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/sociablemedia.co\/wp-content\/uploads\/2021\/02\/oops.png\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-8626d7b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8626d7b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2a64067\" data-id=\"2a64067\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fc232ea elementor-widget elementor-widget-text-editor\" data-id=\"fc232ea\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3><span style=\"font-weight: 400;\">2. <\/span><a href=\"https:\/\/blog.hootsuite.com\/social-media-policy-for-employees\/\"><span style=\"font-weight: 400;\">Have a social media policy in place<\/span><\/a><\/h3>\n<p><span style=\"font-weight: 400;\">If you don\u2019t have a social media policy in place, then you need one immediately. This policy should carefully outline what\u2019s acceptable and unacceptable to post on social media, what you want your brand voice to sound like, how to speak with customers (publicly versus privately), and how you want your employees to talk about your business. You also want to create a <\/span><a href=\"https:\/\/blog.hubspot.com\/service\/crisis-communication-plan\"><span style=\"font-weight: 400;\">Crisis Communication Plan<\/span><\/a><span style=\"font-weight: 400;\"> too. Creating a solid social media policy will hopefully ensure that you know how to address a PR crisis, and even help reduce the likelihood of one happening on social media.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-14fba61 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"14fba61\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-c759b59\" data-id=\"c759b59\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fda4c1f elementor-widget elementor-widget-text-editor\" data-id=\"fda4c1f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3>3.\u00a0<a href=\"https:\/\/www.zoho.com\/blog\/social\/crisis-101-how-brands-can-use-pause-resume-to-handle-curveballs.html\">Halt all scheduled posts<\/a><\/h3><p>If your business pre-schedules social media posts well ahead of time, you\u2019re going to want to cancel them. Depending on the content and the context of the situation, a scheduled social media post uploaded during a PR crisis can range from ridiculous to downright insensitive. During a crisis, avoid posting any content that could make it worse. Only when the crisis has finally blown over should you resume posting your normal content.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-c8b8348\" data-id=\"c8b8348\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b11983e elementor-widget elementor-widget-image\" data-id=\"b11983e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.freepik.com\/vectors\/abstract\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/sociablemedia.co\/wp-content\/uploads\/2021\/02\/3545757.jpg\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-c4a1817 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c4a1817\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-85d1ac0\" data-id=\"85d1ac0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4d8a041 elementor-widget elementor-widget-text-editor\" data-id=\"4d8a041\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3><span style=\"font-weight: 400;\">4. <\/span><a href=\"https:\/\/www.uschamber.com\/co\/grow\/marketing\/using-social-media-during-a-crisis\"><span style=\"font-weight: 400;\">Engage with the public without arguing<\/span><\/a><\/h3><p><span style=\"font-weight: 400;\">After initially addressing a crisis, you still have to navigate many customer questions and concerns that will inevitably come up. If any social media users comment on your business in a negative manner, you need to politely address them as soon as possible. If the customer wishes to engage with you further, move the conversation into a more private manner such as direct messages. You can even move it away from social media if necessary. But the most important thing to do is to be professional and polite whenever you engage with the public. Becoming argumentative will only cause you a lot of trouble and make the PR crisis worse.<\/span><\/p><h3><span style=\"font-weight: 400;\">5. <\/span><a href=\"https:\/\/www.businessnewsdaily.com\/8935-recover-from-pr-crisis.html\"><span style=\"font-weight: 400;\">Learn from the crisis<\/span><\/a><\/h3><p><span style=\"font-weight: 400;\">Once the PR crisis has finally ended, that\u2019s the time to finally evaluate how you and your business handle the matter. Don\u2019t just limit it to social media, but it\u2019s still an important area to examine. From there, figure out where you did good and where you went wrong in handling the PR crisis. Amend any policies and rules you have in order to ensure that if a crisis ever happens again, you\u2019ll be better at responding to it than before.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-9d7c62f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9d7c62f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-84ac2dc\" data-id=\"84ac2dc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-40c46de 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.elementor-divider-separator{width:100%;min-height:var(--divider-pattern-height);-webkit-mask-size:var(--divider-pattern-size) 100%;mask-size:var(--divider-pattern-size) 100%;-webkit-mask-repeat:var(--divider-pattern-repeat);mask-repeat:var(--divider-pattern-repeat);background-color:var(--divider-color);-webkit-mask-image:var(--divider-pattern-url);mask-image:var(--divider-pattern-url)}.elementor-widget-divider--no-spacing{--divider-pattern-size:auto}.elementor-widget-divider--bg-round{--divider-pattern-repeat:round}.rtl .elementor-widget-divider .elementor-divider__text{direction:rtl}.e-con-inner>.elementor-widget-divider,.e-con>.elementor-widget-divider{width:var(--container-widget-width,100%);--flex-grow:var(--container-widget-flex-grow)}<\/style>\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-ee7987c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ee7987c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-729fe3b\" data-id=\"729fe3b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-99bd3c0 elementor-widget elementor-widget-text-editor\" data-id=\"99bd3c0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h4><span style=\"font-weight: 400;\">No business wants to deal with the scrutiny and stress that comes with enduring a PR crisis. But if you use social media to address it the right way, it can help you in addressing the situation in an appropriate manner.\u00a0<\/span><\/h4><h4><span style=\"color: inherit; font-family: inherit; font-size: 1.5rem;\">Social media can surely do some harm, but it can also do a lot of good!<\/span><\/h4>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Author: Elizabeth Sarah Larkin If you think that a public relations crisis won\u2019t happen to you and your business, then you\u2019re wrong. Even the most well-run and well-organized business can find themselves in a PR crisis out of nowhere. Some are silly and annoying whereas others can be far more serious. If not properly addressed [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":6074,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[14,15,21,17,1],"tags":[],"uagb_featured_image_src":{"full":["https:\/\/sociablemedia.co\/wp-content\/uploads\/2021\/02\/20944035-1024x683-1.webp",1600,1067,false],"thumbnail":["https:\/\/sociablemedia.co\/wp-content\/uploads\/2021\/02\/20944035-1024x683-1-150x150.webp",150,150,true],"medium":["https:\/\/sociablemedia.co\/wp-content\/uploads\/2021\/02\/20944035-1024x683-1-300x200.webp",300,200,true],"medium_large":["https:\/\/sociablemedia.co\/wp-content\/uploads\/2021\/02\/20944035-1024x683-1-768x512.webp",768,512,true],"large":["https:\/\/sociablemedia.co\/wp-content\/uploads\/2021\/02\/20944035-1024x683-1-1024x683.webp",1024,683,true],"1536x1536":["https:\/\/sociablemedia.co\/wp-content\/uploads\/2021\/02\/20944035-1024x683-1-1536x1024.webp",1536,1024,true],"2048x2048":["https:\/\/sociablemedia.co\/wp-content\/uploads\/2021\/02\/20944035-1024x683-1.webp",1600,1067,false],"blog-image":["https:\/\/sociablemedia.co\/wp-content\/uploads\/2021\/02\/20944035-1024x683-1-800x480.webp",800,480,true]},"uagb_author_info":{"display_name":"Sociable Media","author_link":"https:\/\/sociablemedia.co\/author\/general\/"},"uagb_comment_info":0,"uagb_excerpt":"Author: Elizabeth Sarah Larkin If you think that a public relations crisis won\u2019t happen to you and your business, then you\u2019re wrong. Even the most well-run and well-organized business can find themselves in a PR crisis out of nowhere. Some are silly and annoying whereas others can be far more serious. If not properly addressed&hellip;","_links":{"self":[{"href":"https:\/\/sociablemedia.co\/wp-json\/wp\/v2\/posts\/3355"}],"collection":[{"href":"https:\/\/sociablemedia.co\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sociablemedia.co\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sociablemedia.co\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/sociablemedia.co\/wp-json\/wp\/v2\/comments?post=3355"}],"version-history":[{"count":0,"href":"https:\/\/sociablemedia.co\/wp-json\/wp\/v2\/posts\/3355\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sociablemedia.co\/wp-json\/wp\/v2\/media\/6074"}],"wp:attachment":[{"href":"https:\/\/sociablemedia.co\/wp-json\/wp\/v2\/media?parent=3355"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sociablemedia.co\/wp-json\/wp\/v2\/categories?post=3355"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sociablemedia.co\/wp-json\/wp\/v2\/tags?post=3355"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}