{"id":4314,"date":"2021-05-05T16:34:48","date_gmt":"2021-05-05T16:34:48","guid":{"rendered":"https:\/\/sociablemedia.co\/?p=4314"},"modified":"2022-05-24T21:04:03","modified_gmt":"2022-05-24T21:04:03","slug":"the-best-social-media-platforms-for-your-business","status":"publish","type":"post","link":"https:\/\/sociablemedia.co\/the-best-social-media-platforms-for-your-business\/","title":{"rendered":"How to Determine the Best Social Media Platforms for Your Business"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"4314\" class=\"elementor elementor-4314\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-e538fa8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e538fa8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-939077c\" data-id=\"939077c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b9f97f9 elementor-widget elementor-widget-text-editor\" data-id=\"b9f97f9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 18-04-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>Author: Elizabeth Sarah Larkin<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-48b1fa2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"48b1fa2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-749b1db\" data-id=\"749b1db\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-f5f5392 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f5f5392\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-202996e\" data-id=\"202996e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f776ea4 elementor-widget elementor-widget-text-editor\" data-id=\"f776ea4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2>Creating Social Media Profiles For Your Business is Vital<\/h2>\n\n<p style=\"color: #000000;\">However picking The Best Social Media Platforms For Your Business is not as easy.<\/p>\n\n<div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-d614233 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d614233\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7779ddc\" data-id=\"7779ddc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e571978 elementor-widget elementor-widget-text-editor\" data-id=\"e571978\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<span style=\"font-weight: 400;\">They allow you to connect with customers, help them if need be, and can help you show off different aspects of your business. Now more than ever, you need to put your business out there on social media as soon as possible.<\/span>\n\n<span style=\"font-weight: 400;\">But before you get your business on social media, you should be careful which platforms you decide to create profiles on. It may be tempting to create profiles on every single social media platform, but that would be the wrong way to go. Here\u2019s how you can determine the best social media platforms for your business to utilize.<\/span>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-d3bd956 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d3bd956\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fff35f1\" data-id=\"fff35f1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-48b09ac elementor-widget elementor-widget-text-editor\" data-id=\"48b09ac\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3>1. <span style=\"font-weight: 400;\">Figure Out Your Target Audience<\/span><\/h3>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-b016612 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b016612\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9e5b09e\" data-id=\"9e5b09e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8c8f08b elementor-widget elementor-widget-text-editor\" data-id=\"8c8f08b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">It\u2019s important to figure out your target audience for your business. The more specific you are with your target audience, the better it\u2019ll be to decide which social media platforms to focus your efforts on.<\/span><\/p><p><span style=\"font-weight: 400;\">If you\u2019re unsure of how to get your target audience straight, don\u2019t sweat. These are the most important questions you need to ask yourself:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Who\u2019s your typical customer?<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What\u2019s their age range?<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Are they male and\/or female?<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What\u2019s their income and education level?<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What are they interested in outside of your business?<\/span><\/li><\/ul><p>\u00a0<\/p><p><span style=\"font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-size: var( --e-global-typography-text-font-size );\">Once you have the answers to each of these questions, that will help you figure out your target audience for social media.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-86106ea elementor-widget elementor-widget-text-editor\" data-id=\"86106ea\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3>2. <span style=\"font-weight: 400;\">Create Goals for Your Audience<\/span><\/h3>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-542522f elementor-widget elementor-widget-text-editor\" data-id=\"542522f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Once that matter is settled, you need to determine the goals you want to set for your target audience. These goals can then translate into what you want your social media to do. Here are some examples of goals you may want to set, depending on your business and target audience:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Being customer service-oriented<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Driving brand recognition<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Developing relationships with potential clients<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Promoting goods\/services<\/span><\/li><\/ul><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">After that\u2019s determined, you can finally pick the social media platforms that will work best for your business!<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9f29619 elementor-widget elementor-widget-text-editor\" data-id=\"9f29619\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3>3. <span style=\"font-weight: 400;\">Decide What Social Media Platforms Work for Your Audience<\/span><\/h3>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4e30047 elementor-widget elementor-widget-text-editor\" data-id=\"4e30047\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Each social media platform is more popular with different people. Age, background, and much more are just a few things to take into consideration. <\/span><a href=\"https:\/\/sproutsocial.com\/insights\/new-social-media-demographics\/\" data-wplink-edit=\"true\"><span style=\"font-weight: 400;\">Sprout Social has 2020 social media demographics<\/span><\/a><span style=\"font-weight: 400;\"> that you can read to see which platforms will work best for your business.<\/span><\/p><p><span style=\"font-weight: 400;\">In addition, you should also consider just how popular the social media platform you\u2019re looking into is. If it still seems incredibly popular, then go for it. If its popularity seems to be waning, then perhaps you should skip it. Seeing how people from your target audience utilize a social media platform is also critical in figuring this process out.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-1ce4bce elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1ce4bce\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-70ac993\" data-id=\"70ac993\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d52f6f7 elementor-widget elementor-widget-image\" data-id=\"d52f6f7\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 18-04-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/sproutsocial.com\/insights\/new-social-media-demographics\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/sociablemedia.co\/wp-content\/uploads\/2021\/05\/2101-Social-Media-Demographics.png\" title=\"\" alt=\"the best social media platforms for your business in 2021\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-3130556 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3130556\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ed89b70\" data-id=\"ed89b70\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4af43f2 elementor-widget elementor-widget-text-editor\" data-id=\"4af43f2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">It may seem a bit intimidating and even unnecessary to try and figure out which social media platforms your business to utilize. But it\u2019s incredibly important so that you can gain the most amount of followers and attention from your target audience. That will then improve your business in more ways than one, and that\u2019s exactly what you want.<\/span><\/p><p dir=\"ltr\" style=\"line-height: 1.2; margin-top: 0pt; margin-bottom: 10pt;\"><span style=\"font-weight: 400;\">Are you unsure of which social media platforms fit your business? We can help out! Visit us at <\/span><a href=\"https:\/\/sociablemedia.co\"><span style=\"font-weight: 400;\">sociablemedia.co<\/span><\/a><span style=\"font-weight: 400;\"> to schedule a consultation for your social media needs.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Author: Elizabeth Sarah Larkin Creating Social Media Profiles For Your Business is Vital However picking The Best Social Media Platforms For Your Business is not as easy. They allow you to connect with customers, help them if need be, and can help you show off different aspects of your business. Now more than ever, you [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":6068,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[14,15,20,21,31,16,18],"tags":[],"uagb_featured_image_src":{"full":["https:\/\/sociablemedia.co\/wp-content\/uploads\/2021\/05\/Untitled-design-15-1024x1024-1.webp",1600,1600,false],"thumbnail":["https:\/\/sociablemedia.co\/wp-content\/uploads\/2021\/05\/Untitled-design-15-1024x1024-1-150x150.webp",150,150,true],"medium":["https:\/\/sociablemedia.co\/wp-content\/uploads\/2021\/05\/Untitled-design-15-1024x1024-1-300x300.webp",300,300,true],"medium_large":["https:\/\/sociablemedia.co\/wp-content\/uploads\/2021\/05\/Untitled-design-15-1024x1024-1-768x768.webp",768,768,true],"large":["https:\/\/sociablemedia.co\/wp-content\/uploads\/2021\/05\/Untitled-design-15-1024x1024-1-1024x1024.webp",1024,1024,true],"1536x1536":["https:\/\/sociablemedia.co\/wp-content\/uploads\/2021\/05\/Untitled-design-15-1024x1024-1-1536x1536.webp",1536,1536,true],"2048x2048":["https:\/\/sociablemedia.co\/wp-content\/uploads\/2021\/05\/Untitled-design-15-1024x1024-1.webp",1600,1600,false],"blog-image":["https:\/\/sociablemedia.co\/wp-content\/uploads\/2021\/05\/Untitled-design-15-1024x1024-1-800x480.webp",800,480,true]},"uagb_author_info":{"display_name":"Sociable Media","author_link":"https:\/\/sociablemedia.co\/author\/general\/"},"uagb_comment_info":0,"uagb_excerpt":"Author: Elizabeth Sarah Larkin Creating Social Media Profiles For Your Business is Vital However picking The Best Social Media Platforms For Your Business is not as easy. They allow you to connect with customers, help them if need be, and can help you show off different aspects of your business. Now more than ever, you&hellip;","_links":{"self":[{"href":"https:\/\/sociablemedia.co\/wp-json\/wp\/v2\/posts\/4314"}],"collection":[{"href":"https:\/\/sociablemedia.co\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sociablemedia.co\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sociablemedia.co\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/sociablemedia.co\/wp-json\/wp\/v2\/comments?post=4314"}],"version-history":[{"count":0,"href":"https:\/\/sociablemedia.co\/wp-json\/wp\/v2\/posts\/4314\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sociablemedia.co\/wp-json\/wp\/v2\/media\/6068"}],"wp:attachment":[{"href":"https:\/\/sociablemedia.co\/wp-json\/wp\/v2\/media?parent=4314"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sociablemedia.co\/wp-json\/wp\/v2\/categories?post=4314"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sociablemedia.co\/wp-json\/wp\/v2\/tags?post=4314"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}