{"id":5333,"date":"2022-03-01T16:53:43","date_gmt":"2022-03-01T16:53:43","guid":{"rendered":"https:\/\/sociablemedia.co\/?p=5333"},"modified":"2022-07-21T16:32:07","modified_gmt":"2022-07-21T16:32:07","slug":"social-media-marketing-for-small-business","status":"publish","type":"post","link":"https:\/\/sociablemedia.co\/social-media-marketing-for-small-business\/","title":{"rendered":"What are the Benefits of Social Media Marketing for Small Businesses"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"5333\" class=\"elementor elementor-5333\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-17752236 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"17752236\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2ca6be26\" data-id=\"2ca6be26\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-331f6f89 elementor-widget elementor-widget-text-editor\" data-id=\"331f6f89\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 18-04-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<!-- wp:heading -->\n<h2 id=\"social-media-marketing-for-small-business\">Social Media Marketing for Small Business<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>The benefits of social media marketing for small businesses are vast. Building a solid online presence helps show that a business is available and ready for clients and customers, helps with brand awareness, and will tell a company what tactics are working or not. It&#8217;s a great testing ground for content and messaging to help businesses narrow down what people want and how they want to get it.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 id=\"how-does-social-media-marketing-affect-small-businesses\"><strong>How does social media marketing affect small businesses?<\/strong><\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>If a business chooses not to be on social media, it could miss out on engaging with people interested in their product and ready to buy. Building relationships is a vital part of business growth, and social media is the place to do that. If your people rely heavily on a specific social platform for information and discovery of new businesses like <a href=\"https:\/\/www.facebook.com\/\" target=\"_blank\" data-type=\"URL\" data-id=\"https:\/\/www.facebook.com\/\" rel=\"noreferrer noopener\">Facebook<\/a>, and you&#8217;re not on it, you&#8217;re missing out.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 id=\"how-can-social-media-marketing-help-small-businesses\"><strong>How can Social Media Marketing Help Small Businesses?<\/strong><\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Building an online community takes time but having a community of people who love your brand can help amplify your messaging and spread awareness about what you offer. It&#8217;s a tremendous help to rely on your followers to showcase your products, spread the news about your offerings through word-of-mouth, and help you build a positive reputation. Once you have built a strong community, you can incorporate user-generated content into your online strategy. User-generated content is content produced by your followers or community. Look for content you&#8217;ve been tagged or mentioned in. Showing that others enjoy your product or service is a big win for your brand!<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:spacer -->\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<!-- \/wp:spacer -->\n\n<!-- wp:image {\"align\":\"center\",\"id\":5335,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/sociablemedia.co\/wp-content\/uploads\/2022\/03\/Social-Media-Marketing-for-Small-Business-2-1024x683.jpg\" alt=\"\" class=\"wp-image-5335\"\/><\/figure><\/div>\n<!-- \/wp:image -->\n\n<!-- wp:spacer -->\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<!-- \/wp:spacer -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 id=\"how-businesses-use-social-media-for-marketing\"><strong>How Businesses use Social Media for Marketing<\/strong><\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Businesses use social media to build communities and talk about their mission and values, strengthen their messaging, communicate when they&#8217;re open or having a sale, and engage with others. The possibilities are endless with social media marketing because you can hone in on what works for you and on which platform. Contests are also a big draw for customers on social media, and businesses benefit from connecting with other local companies to offer prizes for shares, comments, and follows.&nbsp;<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 id=\"what-is-the-best-social-media-strategy-for-a-small-business\"><strong>What is the Best Social Media Strategy for a Small Business?&nbsp;<\/strong><\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>The best social media strategy for a small business is to get started. Start posting a couple of times a week to popular platforms like Instagram and Facebook. Invite your friends and family to follow and like your pages, follow other local businesses and start adding to online conversations. It&#8217;s essential to get your name out there and show that you&#8217;re active. You&#8217;re not going to see a ton of engagement and followers overnight, but with time and consistency and a clear message of what you offer, you&#8217;ll see great results.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Social media is intended to reach a broad audience, and you can if you have a solid foundation and understand things like:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul><li>Who your target profile is<\/li><li>What your primary offering is<\/li><li>What your brand\u2019s tone is<\/li><li>Why people would want to buy from you<\/li><li>How to funnel people to purchase from you<\/li><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p>If you understand those key aspects of your business or brand, then when you do launch an online strategy, you&#8217;ll see results quicker. Don&#8217;t assume that people will automatically know who you are once you start an online profile. As a new business trying to grow and get noticed, cultivating strong relationships will be what helps your business carve out its space in the online world.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:spacer -->\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<!-- \/wp:spacer -->\n\n<!-- wp:image {\"align\":\"center\",\"id\":5336,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/sociablemedia.co\/wp-content\/uploads\/2022\/03\/Social-Media-Marketing-for-Small-Business-3-1024x608.jpg\" alt=\"\" class=\"wp-image-5336\"\/><\/figure><\/div>\n<!-- \/wp:image -->\n\n<!-- wp:spacer -->\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<!-- \/wp:spacer -->\n\n<!-- wp:paragraph -->\n<p>Start small with one of two platforms, and once you have a strong presence and understanding of how your followers interact with your brand, you can shift to other platforms that make sense for you. And, if you&#8217;re looking for social media marketing tools to get you in a good flow, we talk about some of our favorites in our post <a href=\"https:\/\/sociablemedia.co\/social-media-marketing-tools\/\">What Are The Best Social Media Marketing Tools For 2022?<\/a><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>If you need help developing a strong foundation and social media strategy, we&#8217;re always a message away at hello@sociablemedia.co.<\/p>\n<!-- \/wp:paragraph -->\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Social Media Marketing for Small Business The benefits of social media marketing for small businesses are vast. Building a solid online presence helps show that a business is available and ready for clients and customers, helps with brand awareness, and will tell a company what tactics are working or not. It&#8217;s a great testing ground [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":6047,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[15],"tags":[],"uagb_featured_image_src":{"full":["https:\/\/sociablemedia.co\/wp-content\/uploads\/2022\/03\/Social-Media-Marketing-for-Small-Business-1024x646-1.webp",1600,1009,false],"thumbnail":["https:\/\/sociablemedia.co\/wp-content\/uploads\/2022\/03\/Social-Media-Marketing-for-Small-Business-1024x646-1-150x150.webp",150,150,true],"medium":["https:\/\/sociablemedia.co\/wp-content\/uploads\/2022\/03\/Social-Media-Marketing-for-Small-Business-1024x646-1-300x189.webp",300,189,true],"medium_large":["https:\/\/sociablemedia.co\/wp-content\/uploads\/2022\/03\/Social-Media-Marketing-for-Small-Business-1024x646-1-768x484.webp",768,484,true],"large":["https:\/\/sociablemedia.co\/wp-content\/uploads\/2022\/03\/Social-Media-Marketing-for-Small-Business-1024x646-1-1024x646.webp",1024,646,true],"1536x1536":["https:\/\/sociablemedia.co\/wp-content\/uploads\/2022\/03\/Social-Media-Marketing-for-Small-Business-1024x646-1-1536x969.webp",1536,969,true],"2048x2048":["https:\/\/sociablemedia.co\/wp-content\/uploads\/2022\/03\/Social-Media-Marketing-for-Small-Business-1024x646-1.webp",1600,1009,false],"blog-image":["https:\/\/sociablemedia.co\/wp-content\/uploads\/2022\/03\/Social-Media-Marketing-for-Small-Business-1024x646-1-800x480.webp",800,480,true]},"uagb_author_info":{"display_name":"Sociable Media","author_link":"https:\/\/sociablemedia.co\/author\/general\/"},"uagb_comment_info":0,"uagb_excerpt":"Social Media Marketing for Small Business The benefits of social media marketing for small businesses are vast. Building a solid online presence helps show that a business is available and ready for clients and customers, helps with brand awareness, and will tell a company what tactics are working or not. It&#8217;s a great testing ground&hellip;","_links":{"self":[{"href":"https:\/\/sociablemedia.co\/wp-json\/wp\/v2\/posts\/5333"}],"collection":[{"href":"https:\/\/sociablemedia.co\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sociablemedia.co\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sociablemedia.co\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/sociablemedia.co\/wp-json\/wp\/v2\/comments?post=5333"}],"version-history":[{"count":0,"href":"https:\/\/sociablemedia.co\/wp-json\/wp\/v2\/posts\/5333\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sociablemedia.co\/wp-json\/wp\/v2\/media\/6047"}],"wp:attachment":[{"href":"https:\/\/sociablemedia.co\/wp-json\/wp\/v2\/media?parent=5333"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sociablemedia.co\/wp-json\/wp\/v2\/categories?post=5333"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sociablemedia.co\/wp-json\/wp\/v2\/tags?post=5333"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}