{"id":616,"date":"2016-01-07T12:00:08","date_gmt":"2016-01-07T16:00:08","guid":{"rendered":"https:\/\/sociablemedia.co\/?p=316"},"modified":"2016-01-07T12:00:08","modified_gmt":"2016-01-07T16:00:08","slug":"be-sociable","status":"publish","type":"post","link":"https:\/\/sociablemedia.co\/be-sociable\/","title":{"rendered":"Be sociable with your followers"},"content":{"rendered":"

You have a presence on social media, you\u2019re putting content out there for all to see, but are you engaging them?<\/p>\n

Step back and have a good look. Are you doing things like using exclamation marks? Are you saying \u201ccheck out\u201d? Are your posts one-sided?<\/p>\n

Engagement is a vital for your overall success.\u00a0There are two types of engagement \u2013 social listening and proactivity. These need to be part of your social media strategy (yeah, it\u2019s good to have one of those too).<\/p>\n

Social Listening<\/strong><\/p>\n

What are your followers talking about online? What trends are you noticing? Which posts do better than others? Tailor your content to what your audience is saying about your brand, and your competitors’ brand.<\/p>\n

\"Sociable<\/p>\n

This will allow you to create meaningful interactions with potential customers as you want to create an emotional connection with them (future blog post about this).<\/p>\n

Social Media as a concept is not primarily about selling.\u00a0You read that correctly – Social Media isn\u2019t all about sales and statistics, it\u2019s about making connections to people. People talking to people. There is a human behind that post,\u00a0like and comment. You have the chance to build a community and establish relationships.<\/p>\n

Proactivity<\/strong><\/p>\n

Your customers will bring questions, concerns, and comments to the table. Your job is to give them what they\u2019re looking for very quickly. Don\u2019t leave them hanging. Remember it\u2019s a two-way conversation.<\/p>\n

Building these relationships with your customers will turn them into your brand\u2019s biggest advocates.<\/p>\n

Sociable!<\/p>\n

Sociable Media<\/a> is a social media marketing consultancy that works with businesses in making\u00a0their online presence more effective. From start-up, coaching and training, strategy development to social media account management \u2013 we provide support and take away the overwhelm.<\/p>\n","protected":false},"excerpt":{"rendered":"

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