{"id":619,"date":"2016-02-02T07:49:16","date_gmt":"2016-02-02T11:49:16","guid":{"rendered":"https:\/\/sociablemedia.co\/?p=478"},"modified":"2016-02-02T07:49:16","modified_gmt":"2016-02-02T11:49:16","slug":"is-social-media-is-confusing-you","status":"publish","type":"post","link":"https:\/\/sociablemedia.co\/is-social-media-is-confusing-you\/","title":{"rendered":"Why is social media confusing you?"},"content":{"rendered":"

You’re a business owner, a marketer or the person assigned\u00a0to managing the social media side of things. Do\u00a0you view this as a creative outlet or attribute\u00a0it as a necessary evil? Truth is,\u00a0if you’re in business, social media is your new storefront and it’s confusing.<\/p>\n

There are times when it can be overwhelming. I’m the first to admit, social media can be confusing. The medium is\u00a0morphing and developing very quickly and every day there is something\u00a0new.<\/p>\n

Together let’s make a pact.<\/p>\n

Pick one or two mediums and nail it! \u00a0Instead of being mediocre at managing social media accounts, be awesome at only one or two.<\/p><\/blockquote>\n

For example, do you love taking interesting pictures? Create an Instagram or Snapchat account. Have interesting stories to tell and love to write? Create a blog and be active on\u00a0LinkedIn Pulse.\u00a0Want to try\u00a0targeted ad campaigns? Set up a Facebook Page.<\/p>\n

As a business, you don’t have to be “all things to all people” when it comes to building your social media presence.\u00a0I hereby give you permission to simplify your accounts and focus on being truly great with your chosen medium. What will it be – Facebook? Twitter? LinkedIn? Instagram?<\/p>\n

What are your business objectives? Think of your audience and where are they online?\u00a0Facebook is no longer where most\u00a0teenagers hang. Twitter is mostly male.<\/p>\n

By removing the task\u00a0of managing a bunch of social media accounts that may not\u00a0meet your business objectives, you can focus just two (maybe three)\u00a0accounts and work on really great content for the ones that come naturally to you. Not to mention, you’ll save time…and time is money.<\/p>\n

(collective sigh).<\/p>\n

Sociable!<\/p>\n

Sociable Media<\/a> is a social media marketing consultancy that works with businesses in\u00a0making\u00a0their online presence more effective. From start-up, coaching and training, strategy development to social media account management \u2013 we provide support and take away the overwhelm.<\/p>\n","protected":false},"excerpt":{"rendered":"

You’re a business owner, a marketer or the person assigned\u00a0to managing the social media side of things. Do\u00a0you view this as a creative outlet or attribute\u00a0it as a necessary evil? Truth is,\u00a0if you’re in business, social media is your new storefront and it’s confusing.<\/p>\n","protected":false},"author":3,"featured_media":1335,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[14,20,30,16,17,18,29],"tags":[],"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false,"blog-image":false},"uagb_author_info":{"display_name":"Sociable Media","author_link":"https:\/\/sociablemedia.co\/author\/general\/"},"uagb_comment_info":0,"uagb_excerpt":"You’re a business owner, a marketer or the person assigned\u00a0to managing the social media side of things. Do\u00a0you view this as a creative outlet or attribute\u00a0it as a necessary evil? Truth is,\u00a0if you’re in business, social media is your new storefront and it’s confusing.","_links":{"self":[{"href":"https:\/\/sociablemedia.co\/wp-json\/wp\/v2\/posts\/619"}],"collection":[{"href":"https:\/\/sociablemedia.co\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sociablemedia.co\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sociablemedia.co\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/sociablemedia.co\/wp-json\/wp\/v2\/comments?post=619"}],"version-history":[{"count":0,"href":"https:\/\/sociablemedia.co\/wp-json\/wp\/v2\/posts\/619\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sociablemedia.co\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/sociablemedia.co\/wp-json\/wp\/v2\/media?parent=619"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sociablemedia.co\/wp-json\/wp\/v2\/categories?post=619"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sociablemedia.co\/wp-json\/wp\/v2\/tags?post=619"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}