{"id":7646,"date":"2023-03-10T16:18:08","date_gmt":"2023-03-10T16:18:08","guid":{"rendered":"https:\/\/sociablemedia.co\/?p=7646"},"modified":"2023-03-10T16:38:01","modified_gmt":"2023-03-10T16:38:01","slug":"how-to-search-for-keywords-part-2","status":"publish","type":"post","link":"https:\/\/sociablemedia.co\/how-to-search-for-keywords-part-2\/","title":{"rendered":"How to Search for Keywords &#8211; Part 2"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"7646\" class=\"elementor elementor-7646\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-0c67c71 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0c67c71\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-aaf4971\" data-id=\"aaf4971\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cbb3735 elementor-widget elementor-widget-text-editor\" data-id=\"cbb3735\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 20-03-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><span style=\"color: #1e293b; background-color: var(--ast-global-color-5); font-size: 17.3333px; white-space: pre-wrap; font-style: inherit; font-weight: inherit;\">Are you looking to increase your online presence and draw more attention to your business? One of the best ways to do that is by creating a successful keyword research strategy. However, with so many options out there it can be daunting trying to figure out what keywords will work best for you. That\u2019s why we&#8217;ve put together this guide \u2013 to help you understand the basics of keyword research and find the right keywords for your business growth. Let&#8217;s dive in!<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-41c1102 elementor-widget elementor-widget-image\" data-id=\"41c1102\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 20-03-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"365\" src=\"https:\/\/sociablemedia.co\/wp-content\/uploads\/2023\/03\/How-to-search-for-keywords-Tru-these-programs-1024x365.png\" class=\"attachment-large size-large wp-image-7651\" alt=\"\" srcset=\"https:\/\/sociablemedia.co\/wp-content\/uploads\/2023\/03\/How-to-search-for-keywords-Tru-these-programs-1024x365.png 1024w, https:\/\/sociablemedia.co\/wp-content\/uploads\/2023\/03\/How-to-search-for-keywords-Tru-these-programs-300x107.png 300w, https:\/\/sociablemedia.co\/wp-content\/uploads\/2023\/03\/How-to-search-for-keywords-Tru-these-programs-768x274.png 768w, https:\/\/sociablemedia.co\/wp-content\/uploads\/2023\/03\/How-to-search-for-keywords-Tru-these-programs-1536x548.png 1536w, https:\/\/sociablemedia.co\/wp-content\/uploads\/2023\/03\/How-to-search-for-keywords-Tru-these-programs-2048x730.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c54c484 elementor-widget elementor-widget-text-editor\" data-id=\"c54c484\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3 style=\"font-size: 1.66667rem; font-style: normal;\">SEMrush<\/h3>\n<p dir=\"ltr\" style=\"line-height: 1.38; margin-top: 16pt; margin-bottom: 16pt;\"><span style=\"background-color: transparent; color: #000000; font-family: Roboto, sans-serif; font-size: 13pt; white-space: pre-wrap; font-style: inherit; font-weight: inherit;\">This is an easy-to-use keyword research tool that provides valuable insights into the organic and advertising value of any keyword. This tool is fairly expensive however the insights are powerful. You could always do your research and cancel after the trial, or simply consider the expense as a cost to doing business. <\/span><\/p>\n<p dir=\"ltr\" style=\"line-height: 1.38; margin-top: 16pt; margin-bottom: 16pt;\"><span style=\"background-color: transparent; color: #000000; font-family: Roboto, sans-serif; font-size: 13pt; white-space: pre-wrap; font-style: inherit; font-weight: inherit;\">Simply enter a term into the Semrush search bar, and you&#8217;ll get detailed information on that keyword, including search volume, CPC, competition level, number of results, SERP features, and more. Semrush also offers a variety of other features, like keyword difficulty and intent, that can help you further understand the value of any keyword. With Semrush, you can be sure that you&#8217;re targeting the right keywords for your SEO campaigns, and get the most out of your Semrush subscription. <\/span><\/p>\n<p dir=\"ltr\" style=\"line-height: 1.38; margin-top: 16pt; margin-bottom: 16pt;\"><span style=\"background-color: transparent; color: #000000; font-family: Roboto, sans-serif; font-size: 13pt; white-space: pre-wrap; font-style: inherit; font-weight: inherit;\">The first step in any keyword research is to get a list of the keywords your website is currently ranking for. You can do this easily with Semrush.<\/span><\/p>\n<p dir=\"ltr\" style=\"line-height: 1.38; margin-top: 16pt; margin-bottom: 16pt;\"><span style=\"background-color: transparent; color: #000000; font-family: Roboto, sans-serif; font-size: 13pt; white-space: pre-wrap; font-style: inherit; font-weight: inherit;\">From here, you can start to identify new keywords to target. Look for keywords with high search volume and low competition. These are the keywords that will be most effective in bringing new traffic to your site. <\/span><\/p>\n<p dir=\"ltr\" style=\"line-height: 1.38; margin-top: 16pt; margin-bottom: 16pt;\"><span style=\"background-color: transparent; color: #000000; font-family: Roboto, sans-serif; font-size: 13pt; white-space: pre-wrap; font-style: inherit; font-weight: inherit;\">SEMrush is a powerful research tool that can help you find the right keywords for your website. Here&#8217;s how to use it: -Make a list of your top five to ten competitors. <\/span><\/p>\n<p dir=\"ltr\" style=\"line-height: 1.38; margin-top: 16pt; margin-bottom: 16pt;\"><span style=\"background-color: transparent; color: #000000; font-family: Roboto, sans-serif; font-size: 13pt; white-space: pre-wrap; font-style: inherit; font-weight: inherit;\">-Enter the URL of the competitor&#8217;s website in SEMrush&#8217;s search box and select &#8220;Organic Research. <\/span><\/p>\n<p dir=\"ltr\" style=\"line-height: 1.38; margin-top: 16pt; margin-bottom: 16pt;\"><span style=\"background-color: transparent; color: #000000; font-family: Roboto, sans-serif; font-size: 13pt; white-space: pre-wrap; font-style: inherit; font-weight: inherit;\">-Scroll down to the &#8220;Keyword Overview&#8221; section to see a list of the competitor&#8217;s keywords. <\/span><\/p>\n<p dir=\"ltr\" style=\"line-height: 1.38; margin-top: 16pt; margin-bottom: 16pt;\"><span style=\"background-color: transparent; color: #000000; font-family: Roboto, sans-serif; font-size: 13pt; white-space: pre-wrap; font-style: inherit; font-weight: inherit;\">-Select the keywords that you want to target and add them to your own website&#8217;s keyword list. <\/span><\/p>\n<p dir=\"ltr\" style=\"line-height: 1.38; margin-top: 16pt; margin-bottom: 16pt;\"><span style=\"background-color: transparent; color: #000000; font-family: Roboto, sans-serif; font-size: 13pt; white-space: pre-wrap; font-style: inherit; font-weight: inherit;\">-By tracking and analyzing your competitors&#8217; keywords, you can stay one step ahead. This is a valuable tool that can help you improve your website&#8217;s ranking and visibility.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7822205 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"7822205\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 20-03-2024 *\/\n.elementor-widget-divider{--divider-border-style:none;--divider-border-width:1px;--divider-color:#0c0d0e;--divider-icon-size:20px;--divider-element-spacing:10px;--divider-pattern-height:24px;--divider-pattern-size:20px;--divider-pattern-url:none;--divider-pattern-repeat:repeat-x}.elementor-widget-divider .elementor-divider{display:flex}.elementor-widget-divider .elementor-divider__text{font-size:15px;line-height:1;max-width:95%}.elementor-widget-divider .elementor-divider__element{margin:0 var(--divider-element-spacing);flex-shrink:0}.elementor-widget-divider .elementor-icon{font-size:var(--divider-icon-size)}.elementor-widget-divider .elementor-divider-separator{display:flex;margin:0;direction:ltr}.elementor-widget-divider--view-line_icon .elementor-divider-separator,.elementor-widget-divider--view-line_text .elementor-divider-separator{align-items:center}.elementor-widget-divider--view-line_icon .elementor-divider-separator:after,.elementor-widget-divider--view-line_icon .elementor-divider-separator:before,.elementor-widget-divider--view-line_text .elementor-divider-separator:after,.elementor-widget-divider--view-line_text .elementor-divider-separator:before{display:block;content:\"\";border-block-end:0;flex-grow:1;border-block-start:var(--divider-border-width) var(--divider-border-style) var(--divider-color)}.elementor-widget-divider--element-align-left .elementor-divider .elementor-divider-separator>.elementor-divider__svg:first-of-type{flex-grow:0;flex-shrink:100}.elementor-widget-divider--element-align-left .elementor-divider-separator:before{content:none}.elementor-widget-divider--element-align-left .elementor-divider__element{margin-left:0}.elementor-widget-divider--element-align-right .elementor-divider .elementor-divider-separator>.elementor-divider__svg:last-of-type{flex-grow:0;flex-shrink:100}.elementor-widget-divider--element-align-right .elementor-divider-separator:after{content:none}.elementor-widget-divider--element-align-right .elementor-divider__element{margin-right:0}.elementor-widget-divider--element-align-start .elementor-divider .elementor-divider-separator>.elementor-divider__svg:first-of-type{flex-grow:0;flex-shrink:100}.elementor-widget-divider--element-align-start .elementor-divider-separator:before{content:none}.elementor-widget-divider--element-align-start .elementor-divider__element{margin-inline-start:0}.elementor-widget-divider--element-align-end .elementor-divider .elementor-divider-separator>.elementor-divider__svg:last-of-type{flex-grow:0;flex-shrink:100}.elementor-widget-divider--element-align-end .elementor-divider-separator:after{content:none}.elementor-widget-divider--element-align-end .elementor-divider__element{margin-inline-end:0}.elementor-widget-divider:not(.elementor-widget-divider--view-line_text):not(.elementor-widget-divider--view-line_icon) .elementor-divider-separator{border-block-start:var(--divider-border-width) var(--divider-border-style) var(--divider-color)}.elementor-widget-divider--separator-type-pattern{--divider-border-style:none}.elementor-widget-divider--separator-type-pattern.elementor-widget-divider--view-line .elementor-divider-separator,.elementor-widget-divider--separator-type-pattern:not(.elementor-widget-divider--view-line) .elementor-divider-separator:after,.elementor-widget-divider--separator-type-pattern:not(.elementor-widget-divider--view-line) .elementor-divider-separator:before,.elementor-widget-divider--separator-type-pattern:not([class*=elementor-widget-divider--view]) .elementor-divider-separator{width:100%;min-height:var(--divider-pattern-height);-webkit-mask-size:var(--divider-pattern-size) 100%;mask-size:var(--divider-pattern-size) 100%;-webkit-mask-repeat:var(--divider-pattern-repeat);mask-repeat:var(--divider-pattern-repeat);background-color:var(--divider-color);-webkit-mask-image:var(--divider-pattern-url);mask-image:var(--divider-pattern-url)}.elementor-widget-divider--no-spacing{--divider-pattern-size:auto}.elementor-widget-divider--bg-round{--divider-pattern-repeat:round}.rtl .elementor-widget-divider .elementor-divider__text{direction:rtl}.e-con-inner>.elementor-widget-divider,.e-con>.elementor-widget-divider{width:var(--container-widget-width,100%);--flex-grow:var(--container-widget-flex-grow)}<\/style>\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8a472c2 elementor-widget elementor-widget-text-editor\" data-id=\"8a472c2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3 style=\"font-size: 1.66667rem; font-style: normal;\">Google Keyword Planner<\/h3>\n<p dir=\"ltr\" style=\"line-height: 1.38; margin-top: 16pt; margin-bottom: 16pt;\"><span style=\"color: #000000; font-family: Roboto, sans-serif;\"><span style=\"font-size: 17.3333px; white-space: pre-wrap;\">Google Keyword Planner is a great way to find keywords that are relevant to your business. You can use it to search for words or phrases related to your products or services. This tool will help you find the keywords that are most relevant for your business. This tool is available for free inside of a Google Ads account. <\/span><\/span><\/p>\n<p dir=\"ltr\" style=\"line-height: 1.38; margin-top: 16pt; margin-bottom: 16pt;\"><span style=\"color: #000000; font-family: Roboto, sans-serif;\"><span style=\"font-size: 17.3333px; white-space: pre-wrap;\">Google Keyword Planner is a great tool for doing keyword research. It gives you insight into how often certain words are searched and how those searches have changed over time. This can help you narrow your keyword list down to the ones you really want. <\/span><\/span><\/p>\n<p dir=\"ltr\" style=\"line-height: 1.38; margin-top: 16pt; margin-bottom: 16pt;\"><span style=\"color: #000000; font-family: Roboto, sans-serif;\"><span style=\"font-size: 17.3333px; white-space: pre-wrap;\">You can also use Google Keyword Planner to get bid estimates for existing keywords. This can be helpful in determining how much you should budget for your Google Ads campaigns. <\/span><\/span><\/p>\n<p dir=\"ltr\" style=\"line-height: 1.38; margin-top: 16pt; margin-bottom: 16pt;\"><span style=\"color: #000000; font-family: Roboto, sans-serif;\"><span style=\"font-size: 17.3333px; white-space: pre-wrap;\">To get started, assuming you have a Google Ads account, simply enter a list of keywords into the &#8220;Your product or service&#8221; field. Google Keyword Planner will then generate bid estimates for each keyword. <\/span><\/span><\/p>\n<p dir=\"ltr\" style=\"line-height: 1.38; margin-top: 16pt; margin-bottom: 16pt;\"><span style=\"color: #000000; font-family: Roboto, sans-serif;\"><span style=\"font-size: 17.3333px; white-space: pre-wrap;\">Once you\u2019ve found the keywords you like, you can add them to your advertising plan. Save your plan for future reference or share with your business team. When you\u2019re ready, you can finalize and launch your campaign. <\/span><\/span><\/p>\n<p dir=\"ltr\" style=\"line-height: 1.38; margin-top: 16pt; margin-bottom: 16pt;\"><span style=\"color: #000000; font-family: Roboto, sans-serif;\"><span style=\"font-size: 17.3333px; white-space: pre-wrap;\">To use Google Keyword Planner, simply go to Google AdWords and sign up for an account. Once you&#8217;re logged in, click on &#8220;Tools&#8221; and then &#8220;Keyword Planner.&#8221; From there, you can enter in a keyword or phrase to get started. <\/span><\/span><\/p>\n<p dir=\"ltr\" style=\"line-height: 1.38; margin-top: 16pt; margin-bottom: 16pt;\"><span style=\"color: #000000; font-family: Roboto, sans-serif;\"><span style=\"font-size: 17.3333px; white-space: pre-wrap;\">Don\u2019t have a Google Ads account? You can always open one, <b><u>however it is important to proceed with caution<\/u>. <\/b><\/span><\/span><\/p>\n<p dir=\"ltr\" style=\"line-height: 1.38; margin-top: 16pt; margin-bottom: 16pt;\"><span style=\"color: #000000; font-family: Roboto, sans-serif;\"><span style=\"font-size: 17.3333px; white-space: pre-wrap;\">This will require you to create a campaign and enter your credit card information. If you are not planning on running any ads, MAKE SURE TO PAUSE THE ADS ACCOUNT. This is very important, otherwise you may have accidentally launched a smart campaign which will start spending money to bill your credit card. If you are not ready to launch paid ads, make sure the campaigns are paused.<\/span><\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e63a7e elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"7e63a7e\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c0e4965 elementor-widget elementor-widget-text-editor\" data-id=\"c0e4965\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3 style=\"font-size: 1.66667rem; font-style: normal;\">Microsoft Advertising Intelligence<\/h3>\n<p dir=\"ltr\" style=\"line-height: 1.38; margin-top: 16pt; margin-bottom: 16pt;\"><span style=\"color: #000000; font-family: Roboto, sans-serif;\"><span style=\"font-size: 17.3333px; white-space: pre-wrap;\">Microsoft Advertising Intelligence is a free tool available within Microsoft Office Excel. You can use it to find new keyword ideas for your Microsoft Advertising and Google Ads accounts. <\/span><\/span><\/p>\n<p dir=\"ltr\" style=\"line-height: 1.38; margin-top: 16pt; margin-bottom: 16pt;\"><span style=\"color: #000000; font-family: Roboto, sans-serif;\"><span style=\"font-size: 17.3333px; white-space: pre-wrap;\">To get started, open Microsoft Advertising Intelligence and click on the &#8220;Keyword Suggestions&#8221; tab. Here, you can enter a seed keyword to generate a list of related keywords. <\/span><\/span><\/p>\n<p dir=\"ltr\" style=\"line-height: 1.38; margin-top: 16pt; margin-bottom: 16pt;\"><span style=\"color: #000000; font-family: Roboto, sans-serif;\"><span style=\"font-size: 17.3333px; white-space: pre-wrap;\">You can also see how much traffic each keyword gets, as well as the age group and gender of people who search for that keyword. Additionally, you can see a list of associated keywords and the keywords that are used on website pages related to your seed keyword. <\/span><\/span><\/p>\n<p dir=\"ltr\" style=\"line-height: 1.38; margin-top: 16pt; margin-bottom: 16pt;\"><span style=\"color: #000000; font-family: Roboto, sans-serif;\"><span style=\"font-size: 17.3333px; white-space: pre-wrap;\">Finally, the &#8220;Keyword Performance&#8221; tab lets you see how well a particular keyword performs in Microsoft Advertising. This information can help you decide which keywords to bid on and target in your campaigns. <\/span><\/span><\/p>\n<p dir=\"ltr\" style=\"line-height: 1.38; margin-top: 16pt; margin-bottom: 16pt;\"><span style=\"color: #000000; font-family: Roboto, sans-serif;\"><span style=\"font-size: 17.3333px; white-space: pre-wrap;\">Microsoft Advertising Intelligence is a powerful tool that can help you find new keywords to target in your Microsoft Advertising and Google Ads campaigns. Be sure to explore all of its features to get the most out of this tool.<\/span><\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-13e09bc elementor-widget elementor-widget-image\" data-id=\"13e09bc\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"365\" src=\"https:\/\/sociablemedia.co\/wp-content\/uploads\/2023\/03\/How-to-search-for-keywords-keyword-glossary-1024x365.png\" class=\"attachment-large size-large wp-image-7652\" alt=\"\" srcset=\"https:\/\/sociablemedia.co\/wp-content\/uploads\/2023\/03\/How-to-search-for-keywords-keyword-glossary-1024x365.png 1024w, https:\/\/sociablemedia.co\/wp-content\/uploads\/2023\/03\/How-to-search-for-keywords-keyword-glossary-300x107.png 300w, https:\/\/sociablemedia.co\/wp-content\/uploads\/2023\/03\/How-to-search-for-keywords-keyword-glossary-768x274.png 768w, https:\/\/sociablemedia.co\/wp-content\/uploads\/2023\/03\/How-to-search-for-keywords-keyword-glossary-1536x548.png 1536w, https:\/\/sociablemedia.co\/wp-content\/uploads\/2023\/03\/How-to-search-for-keywords-keyword-glossary-2048x730.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0779ceb elementor-widget elementor-widget-text-editor\" data-id=\"0779ceb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<h3 style=\"font-size: 1.66667rem; font-style: normal;\">Simple Glossary of Keyword Terminology<\/h3>\n<p style=\"font-weight: normal;\">\u00a0<\/p>\n<p dir=\"ltr\" style=\"line-height: 1.38; margin-top: 0pt; margin-bottom: 14pt;\"><span style=\"color: #000000; font-family: Roboto, sans-serif;\"><span style=\"font-size: 17.3333px; white-space: pre-wrap;\">When it comes to SEO, there is a lot of terminology that gets thrown around. If you\u2019re new to the industry, it can be easy to get overwhelmed. To help you out, we\u2019ve put together a list of some of the most common terms you\u2019ll hear pertaining to keywords.<\/span><\/span><\/p>\n<p dir=\"ltr\" style=\"font-weight: normal; line-height: 1.38; margin-top: 14pt; margin-bottom: 14pt;\"><span style=\"font-size: 13pt; font-family: Roboto, sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-variant-numeric: normal; font-variant-east-asian: normal; vertical-align: baseline; white-space: pre-wrap;\">Broad Match:<\/span><span style=\"font-size: 13pt; font-family: Roboto, sans-serif; color: #000000; background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; vertical-align: baseline; white-space: pre-wrap;\"> A keyword match type that allows your ad to show for searches that include the keyword, as well as close variations of the keyword.<\/span><\/p>\n<p dir=\"ltr\" style=\"font-weight: normal; line-height: 1.38; margin-top: 14pt; margin-bottom: 14pt;\"><span style=\"font-size: 13pt; font-family: Roboto, sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-variant-numeric: normal; font-variant-east-asian: normal; vertical-align: baseline; white-space: pre-wrap;\">Exact Match: <\/span><span style=\"font-size: 13pt; font-family: Roboto, sans-serif; color: #000000; background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; vertical-align: baseline; white-space: pre-wrap;\">A keyword match type that allows your ad to show only for searches that exactly match the keyword, without any other terms before or after it.<\/span><\/p>\n<p dir=\"ltr\" style=\"font-weight: normal; line-height: 1.38; margin-top: 14pt; margin-bottom: 14pt;\"><span style=\"font-size: 13pt; font-family: Roboto, sans-serif; color: #000000; background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; vertical-align: baseline; white-space: pre-wrap;\"><span style=\"font-variant-numeric: normal; font-variant-east-asian: normal; background-color: transparent; font-size: 13pt; font-weight: bold; vertical-align: baseline;\">Long-Tail Keyword: <\/span><span style=\"font-variant-numeric: normal; font-variant-east-asian: normal; background-color: transparent; font-size: 13pt; vertical-align: baseline;\">A keyword that is very specific and usually consists of 3 or more words. Long-tail keywords are often less competitive than short-tail keywords.<\/span><br \/><\/span><\/p>\n<p dir=\"ltr\" style=\"font-weight: normal; line-height: 1.38; margin-top: 14pt; margin-bottom: 14pt;\"><span style=\"font-size: 13pt; font-family: Roboto, sans-serif; color: #000000; background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; vertical-align: baseline; white-space: pre-wrap;\"><span style=\"font-variant-numeric: normal; font-variant-east-asian: normal; background-color: transparent; font-size: 13pt; vertical-align: baseline;\"><span style=\"font-variant-numeric: normal; font-variant-east-asian: normal; background-color: transparent; font-size: 13pt; font-weight: bold; vertical-align: baseline;\">Negative Keyword: <\/span><span style=\"font-variant-numeric: normal; font-variant-east-asian: normal; background-color: transparent; font-size: 13pt; vertical-align: baseline;\">The user is looking for a specific website or web page.<\/span><\/span><\/span><\/p>\n<p dir=\"ltr\" style=\"font-weight: normal; line-height: 1.38; margin-top: 14pt; margin-bottom: 14pt;\"><span style=\"font-size: 13pt; font-family: Roboto, sans-serif; color: #000000; background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; vertical-align: baseline; white-space: pre-wrap;\"><span style=\"font-variant-numeric: normal; font-variant-east-asian: normal; background-color: transparent; font-size: 13pt; vertical-align: baseline;\"><span style=\"font-variant-numeric: normal; font-variant-east-asian: normal; background-color: transparent; font-size: 13pt; vertical-align: baseline;\"><span style=\"font-size: 13pt; font-variant-numeric: normal; font-variant-east-asian: normal; background-color: transparent; font-weight: bold; vertical-align: baseline;\">Short-Tail Keyword: <\/span><span style=\"font-size: 13pt; font-variant-numeric: normal; font-variant-east-asian: normal; background-color: transparent; vertical-align: baseline;\">A keyword that is general and usually only consists of 1-2 words. Short-tail keywords are often more competitive than long-tail keywords.<\/span><br \/><\/span><\/span><\/span><\/p>\n<p dir=\"ltr\" style=\"font-weight: normal; line-height: 1.38; margin-top: 14pt; margin-bottom: 14pt;\"><span style=\"font-size: 13pt; font-family: Roboto, sans-serif; color: #000000; background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; vertical-align: baseline; white-space: pre-wrap;\"><span style=\"font-variant-numeric: normal; font-variant-east-asian: normal; background-color: transparent; font-size: 13pt; vertical-align: baseline;\"><span style=\"font-variant-numeric: normal; font-variant-east-asian: normal; background-color: transparent; font-size: 13pt; vertical-align: baseline;\"><span style=\"font-size: 13pt; font-variant-numeric: normal; font-variant-east-asian: normal; background-color: transparent; vertical-align: baseline;\"><span style=\"font-size: 13pt; font-variant-numeric: normal; font-variant-east-asian: normal; background-color: transparent; font-weight: bold; vertical-align: baseline;\">Phrase Match: <\/span><span style=\"font-size: 13pt; font-variant-numeric: normal; font-variant-east-asian: normal; background-color: transparent; vertical-align: baseline;\">A keyword match type that allows your ad to show for searches that include the exact phrase of the keyword, as well as close variations of the phrase.<\/span><br \/><\/span><\/span><\/span><\/span><\/p>\n<p dir=\"ltr\" style=\"font-weight: normal; line-height: 1.38; margin-top: 14pt; margin-bottom: 14pt;\"><span style=\"font-size: 13pt; font-family: Roboto, sans-serif; color: #000000; background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; vertical-align: baseline; white-space: pre-wrap;\"><span style=\"font-variant-numeric: normal; font-variant-east-asian: normal; background-color: transparent; font-size: 13pt; vertical-align: baseline;\"><span style=\"font-variant-numeric: normal; font-variant-east-asian: normal; background-color: transparent; font-size: 13pt; vertical-align: baseline;\"><span style=\"font-size: 13pt; font-variant-numeric: normal; font-variant-east-asian: normal; background-color: transparent; vertical-align: baseline;\"><span style=\"font-size: 13pt; font-variant-numeric: normal; font-variant-east-asian: normal; background-color: transparent; vertical-align: baseline;\"><span style=\"font-size: 13pt; font-variant-numeric: normal; font-variant-east-asian: normal; background-color: transparent; font-weight: bold; vertical-align: baseline;\">Search Volume: <\/span><span style=\"font-size: 13pt; font-variant-numeric: normal; font-variant-east-asian: normal; background-color: transparent; vertical-align: baseline;\">The average number of searches per month for a particular keyword.<\/span><br \/><\/span><\/span><\/span><\/span><\/span><\/p>\n<p style=\"font-weight: normal;\">\u00a0<\/p>\n<p style=\"font-weight: normal;\">\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-64e8524 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"64e8524\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-dc16d85\" data-id=\"dc16d85\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-20706779 elementor-widget elementor-widget-text-editor\" data-id=\"20706779\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><!-- wp:heading --><\/p>\n<h3><span style=\"background-color: var(--ast-global-color-5); color: var(--ast-global-color-2); font-size: 1.66667rem; font-style: inherit; font-weight: inherit;\">In Conclusion<\/span><\/h3>\n<div>\n<p>There you have it! A quick rundown of some of the most common terms you\u2019ll hear when it comes to keywords. Hopefully, this will help you feel more comfortable as you delve into the world of SEO.\u00a0\u00a0<\/p>\n<p>Thank you for reading our article. We hoped this was interesting and helpful. If you have any questions, please do not hesitate to reach out to us at hello@sociablemedia.co.\u00a0<\/p>\n<\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-667d5b5 elementor-widget elementor-widget-image\" data-id=\"667d5b5\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"365\" src=\"https:\/\/sociablemedia.co\/wp-content\/uploads\/2023\/03\/How-to-search-for-keywords-thanks-for-reading--1024x365.png\" class=\"attachment-large size-large wp-image-7653\" alt=\"\" srcset=\"https:\/\/sociablemedia.co\/wp-content\/uploads\/2023\/03\/How-to-search-for-keywords-thanks-for-reading--1024x365.png 1024w, https:\/\/sociablemedia.co\/wp-content\/uploads\/2023\/03\/How-to-search-for-keywords-thanks-for-reading--300x107.png 300w, https:\/\/sociablemedia.co\/wp-content\/uploads\/2023\/03\/How-to-search-for-keywords-thanks-for-reading--768x274.png 768w, https:\/\/sociablemedia.co\/wp-content\/uploads\/2023\/03\/How-to-search-for-keywords-thanks-for-reading--1536x548.png 1536w, https:\/\/sociablemedia.co\/wp-content\/uploads\/2023\/03\/How-to-search-for-keywords-thanks-for-reading--2048x730.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-2400bf2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2400bf2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-aa8cfb0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"aa8cfb0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-d371856 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d371856\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-21a354c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"21a354c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-169fc0f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"169fc0f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Are you looking to increase your online presence and draw more attention to your business? One of the best ways to do that is by creating a successful keyword research strategy. However, with so many options out there it can be daunting trying to figure out what keywords will work best for you<\/p>\n","protected":false},"author":8,"featured_media":7648,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[15],"tags":[66,69,67,68,54],"uagb_featured_image_src":{"full":["https:\/\/sociablemedia.co\/wp-content\/uploads\/2023\/03\/How-to-search-for-keywords-cover.png",2244,800,false],"thumbnail":["https:\/\/sociablemedia.co\/wp-content\/uploads\/2023\/03\/How-to-search-for-keywords-cover-150x150.png",150,150,true],"medium":["https:\/\/sociablemedia.co\/wp-content\/uploads\/2023\/03\/How-to-search-for-keywords-cover-300x107.png",300,107,true],"medium_large":["https:\/\/sociablemedia.co\/wp-content\/uploads\/2023\/03\/How-to-search-for-keywords-cover-768x274.png",768,274,true],"large":["https:\/\/sociablemedia.co\/wp-content\/uploads\/2023\/03\/How-to-search-for-keywords-cover-1024x365.png",1024,365,true],"1536x1536":["https:\/\/sociablemedia.co\/wp-content\/uploads\/2023\/03\/How-to-search-for-keywords-cover-1536x548.png",1536,548,true],"2048x2048":["https:\/\/sociablemedia.co\/wp-content\/uploads\/2023\/03\/How-to-search-for-keywords-cover-2048x730.png",2048,730,true],"blog-image":["https:\/\/sociablemedia.co\/wp-content\/uploads\/2023\/03\/How-to-search-for-keywords-cover-800x480.png",800,480,true]},"uagb_author_info":{"display_name":"Lauren McGowan","author_link":"https:\/\/sociablemedia.co\/author\/lauren\/"},"uagb_comment_info":0,"uagb_excerpt":"Are you looking to increase your online presence and draw more attention to your business? One of the best ways to do that is by creating a successful keyword research strategy. However, with so many options out there it can be daunting trying to figure out what keywords will work best for you","_links":{"self":[{"href":"https:\/\/sociablemedia.co\/wp-json\/wp\/v2\/posts\/7646"}],"collection":[{"href":"https:\/\/sociablemedia.co\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sociablemedia.co\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sociablemedia.co\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/sociablemedia.co\/wp-json\/wp\/v2\/comments?post=7646"}],"version-history":[{"count":0,"href":"https:\/\/sociablemedia.co\/wp-json\/wp\/v2\/posts\/7646\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sociablemedia.co\/wp-json\/wp\/v2\/media\/7648"}],"wp:attachment":[{"href":"https:\/\/sociablemedia.co\/wp-json\/wp\/v2\/media?parent=7646"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sociablemedia.co\/wp-json\/wp\/v2\/categories?post=7646"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sociablemedia.co\/wp-json\/wp\/v2\/tags?post=7646"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}