{"id":7679,"date":"2023-03-31T13:56:50","date_gmt":"2023-03-31T13:56:50","guid":{"rendered":"https:\/\/sociablemedia.co\/?p=7679"},"modified":"2023-03-31T14:44:32","modified_gmt":"2023-03-31T14:44:32","slug":"how-to-use-evergreen-content","status":"publish","type":"post","link":"https:\/\/sociablemedia.co\/how-to-use-evergreen-content\/","title":{"rendered":"Everything You Need To Know About Evergreen Content"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"7679\" class=\"elementor elementor-7679\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-0c67c71 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0c67c71\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-aaf4971\" data-id=\"aaf4971\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cbb3735 elementor-widget elementor-widget-text-editor\" data-id=\"cbb3735\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 20-03-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c54c484 elementor-widget elementor-widget-text-editor\" data-id=\"c54c484\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3>What is Evergreen content, and why should I care about it<\/h3>\n<p>So you&#8217;ve heard the term &#8220;evergreen content&#8221; thrown around the internet, but what the heck does it mean, and why should you care about it? Evergreen content refers to content that remains relevant and valuable to readers long after it is published. So, think of timeless topics rather than news or events that are only relevant at the moment.\u00a0<\/p>\n<p>Why should you care about it? Because creating evergreen content can bring a ton of benefits to your website or blog. It can increase traffic, improve SEO, establish you as a thought leader in your niche, and provide a consistent stream of views and engagement for years to come. Plus, who doesn&#8217;t want to be a content-creating powerhouse?<\/p>\n<p><i>New to SEO and website design alltogether? <a href=\"https:\/\/sociablemedia.co\/new-website-how-to-prep-it-for-seo\/\">Here<\/a> is a quick read for you, it&#8217;ll give you the basics on website design and SEO.\u00a0<\/i><\/p>\n<h3>The benefits of Evergreen content<\/h3>\n<p>Evergreen content is like a gift that keeps on giving. It&#8217;s the type of content that remains relevant and valuable for months, even years, after it&#8217;s been published. And who doesn&#8217;t love fresh, quality information that stands the test of time? Evergreen content is a great way to attract new readers and engage your existing audience.\u00a0<\/p>\n<p><span style=\"background-color: var(--ast-global-color-5); font-style: inherit; font-weight: inherit;\">It provides a steady flow of traffic to your website and can also help establish you as an authority in your niche. And the best part? You don&#8217;t have to churn out new content to stay on top constantly.\u00a0<\/span><\/p>\n<p>Why not add a few pieces of articles of evergreen content to your blog? You never know who might stumble upon it and become a loyal reader.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-998a537 elementor-widget elementor-widget-image\" data-id=\"998a537\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 20-03-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"365\" src=\"https:\/\/sociablemedia.co\/wp-content\/uploads\/2023\/03\/spruce-up-your-website-1024x365.png\" class=\"attachment-large size-large wp-image-7684\" alt=\"\" srcset=\"https:\/\/sociablemedia.co\/wp-content\/uploads\/2023\/03\/spruce-up-your-website-1024x365.png 1024w, https:\/\/sociablemedia.co\/wp-content\/uploads\/2023\/03\/spruce-up-your-website-300x107.png 300w, https:\/\/sociablemedia.co\/wp-content\/uploads\/2023\/03\/spruce-up-your-website-768x274.png 768w, https:\/\/sociablemedia.co\/wp-content\/uploads\/2023\/03\/spruce-up-your-website-1536x548.png 1536w, https:\/\/sociablemedia.co\/wp-content\/uploads\/2023\/03\/spruce-up-your-website-2048x730.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0779ceb elementor-widget elementor-widget-text-editor\" data-id=\"0779ceb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3>Identifying the right topics for your Evergreen content<\/h3>\n<p>One approach is to brainstorm timeless ideas that will continue to appeal to your target audience over time. Think about FAQs, industry insights, and tips and tricks that will always be useful. It could be a &#8220;how-to&#8221; guide, a comprehensive list of resources, or even a deep dive into a particular topic. Also, consider writing about topics that are closely related to your niche or industry, and will likely continue to be relevant for years to come<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-0e3d8dd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0e3d8dd\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-006f780\" data-id=\"006f780\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fc0e66d elementor-widget elementor-widget-text-editor\" data-id=\"fc0e66d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3>Here\u2019s where SEO comes in<\/h3>\n<div>When it comes to creating website content, it&#8217;s not just about posting something and forgetting about it. The goal is to create content that stays relevant and useful to your audience for as long as possible. That&#8217;s where evergreen content comes in. Creating evergreen content provides value to your users and boosts your website&#8217;s search engine optimization. By consistently publishing evergreen content, your website will attract more visitors over time, leading to higher rankings on search engine results pages. It&#8217;s a win-win situation!<br><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-18abc3dc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"18abc3dc\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4aef92ba\" data-id=\"4aef92ba\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a6325a1 elementor-widget elementor-widget-image\" data-id=\"a6325a1\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"365\" src=\"https:\/\/sociablemedia.co\/wp-content\/uploads\/2023\/03\/evergreeen-content-SEO-website-design-mind-blown-1024x365.png\" class=\"attachment-large size-large wp-image-7686\" alt=\"\" srcset=\"https:\/\/sociablemedia.co\/wp-content\/uploads\/2023\/03\/evergreeen-content-SEO-website-design-mind-blown-1024x365.png 1024w, https:\/\/sociablemedia.co\/wp-content\/uploads\/2023\/03\/evergreeen-content-SEO-website-design-mind-blown-300x107.png 300w, https:\/\/sociablemedia.co\/wp-content\/uploads\/2023\/03\/evergreeen-content-SEO-website-design-mind-blown-768x274.png 768w, https:\/\/sociablemedia.co\/wp-content\/uploads\/2023\/03\/evergreeen-content-SEO-website-design-mind-blown-1536x548.png 1536w, https:\/\/sociablemedia.co\/wp-content\/uploads\/2023\/03\/evergreeen-content-SEO-website-design-mind-blown-2048x730.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-54066da elementor-widget elementor-widget-text-editor\" data-id=\"54066da\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><!-- wp:heading --><\/p>\n<h3>Strategies to boost the visibility of your Evergreen content<\/h3>\n<div>\n<p>We all know the struggle of creating Evergreen content that truly stands the test of time. But what about when you&#8217;re not seeing the traffic you had hoped for? It&#8217;s time to boost that visibility! One strategy is to make sure your content is optimized for SEO. This means using relevant keywords, headings, and meta descriptions. Another strategy is to promote your content on social media platforms, creating shareable snippets or graphics to draw in new readers. And don&#8217;t forget the power of internal linking &#8211; make sure to link back to your Evergreen content in newer posts to drive traffic and boost its overall visibility.<\/p>\n<h3 style=\"font-size: 1.66667rem; font-style: normal;\">Tips for maintaining, updating and promoting your Evergreen content<\/h3>\n<p>Keeping your content evergreen is vital to ensuring its relevance over long periods. Regular updating, maintenance, and promotion are key to achieving this. One of the best tips for keeping content fresh is regularly scanning for new information in your field and updating your content accordingly. Updating the information in your content ensures its relevance and also shows credibility on your part. Additionally, optimizing content and promoting it through social media channels can help bring in more views and increase its reach.<br><\/p>\n<p><\/p>\n<p><u>Remember, keeping your content fresh and highly relevant is the key to keeping your readers interested and coming back for more.<\/u><\/p>\n<\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-64e8524 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"64e8524\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-dc16d85\" data-id=\"dc16d85\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d22775c elementor-widget elementor-widget-image\" data-id=\"d22775c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/reimaginedenergy.com\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"365\" src=\"https:\/\/sociablemedia.co\/wp-content\/uploads\/2023\/03\/thanks-for-reading-heres-more-info-1024x365.png\" class=\"attachment-large size-large wp-image-7685\" alt=\"\" srcset=\"https:\/\/sociablemedia.co\/wp-content\/uploads\/2023\/03\/thanks-for-reading-heres-more-info-1024x365.png 1024w, https:\/\/sociablemedia.co\/wp-content\/uploads\/2023\/03\/thanks-for-reading-heres-more-info-300x107.png 300w, https:\/\/sociablemedia.co\/wp-content\/uploads\/2023\/03\/thanks-for-reading-heres-more-info-768x274.png 768w, https:\/\/sociablemedia.co\/wp-content\/uploads\/2023\/03\/thanks-for-reading-heres-more-info-1536x548.png 1536w, https:\/\/sociablemedia.co\/wp-content\/uploads\/2023\/03\/thanks-for-reading-heres-more-info-2048x730.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-2400bf2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2400bf2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-aa8cfb0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"aa8cfb0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-d371856 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d371856\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-21a354c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"21a354c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-169fc0f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"169fc0f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Evergreen content refers to content that remains relevant and valuable to readers long after it is published<\/p>\n","protected":false},"author":8,"featured_media":7681,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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McGowan","author_link":"https:\/\/sociablemedia.co\/author\/lauren\/"},"uagb_comment_info":0,"uagb_excerpt":"Evergreen content refers to content that remains relevant and valuable to readers long after it is published","_links":{"self":[{"href":"https:\/\/sociablemedia.co\/wp-json\/wp\/v2\/posts\/7679"}],"collection":[{"href":"https:\/\/sociablemedia.co\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sociablemedia.co\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sociablemedia.co\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/sociablemedia.co\/wp-json\/wp\/v2\/comments?post=7679"}],"version-history":[{"count":0,"href":"https:\/\/sociablemedia.co\/wp-json\/wp\/v2\/posts\/7679\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sociablemedia.co\/wp-json\/wp\/v2\/media\/7681"}],"wp:attachment":[{"href":"https:\/\/sociablemedia.co\/wp-json\/wp\/v2\/media?parent=7679"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sociablemedia.co\/wp-json\/wp\/v2\/categories?post=7679"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sociablemedia.co\/wp-json\/wp\/v2\/tags?post=7679"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}