{"id":8046,"date":"2023-06-09T10:33:00","date_gmt":"2023-06-09T10:33:00","guid":{"rendered":"https:\/\/sociablemedia.co\/?p=8046"},"modified":"2023-06-12T15:08:29","modified_gmt":"2023-06-12T15:08:29","slug":"digital-marketing-agencies-are-using-ai-and-so-should-you","status":"publish","type":"post","link":"https:\/\/sociablemedia.co\/digital-marketing-agencies-are-using-ai-and-so-should-you\/","title":{"rendered":"Digital Marketing Agencies Are Using AI, and So Should You"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"8046\" class=\"elementor elementor-8046\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-0c67c71 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0c67c71\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-aaf4971\" data-id=\"aaf4971\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cbb3735 elementor-widget elementor-widget-text-editor\" data-id=\"cbb3735\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 20-03-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c54c484 elementor-widget elementor-widget-text-editor\" data-id=\"c54c484\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3><span style=\"color: #020000;\"><span style=\"font-size: 15px;\">As digital marketers, success depends on our ability to stay ahead of the ever-changing landscape. In today&#8217;s environment, Artificial Intelligence (AI) has become necessary for visiting relevant and profitable. AI technology can improve efficiency, drive customer engagement and provide valuable data insights \u2013 but many marketing agencies are not using its capabilities. This blog post will explore leveraging AI within your workflow to increase productivity and examine what other organizations already do with AI in their marketing plans. With this knowledge, any marketer or journalist should understand how using technology can help them succeed and achieve their desired goals.<\/span><\/span><\/h3>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0779ceb elementor-widget elementor-widget-text-editor\" data-id=\"0779ceb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3 style=\"font-size: 1.66667rem; font-style: normal;\">What is AI, and how can it help digital marketing agencies streamline their workflow<\/h3>\n<div>Artificial Intelligence is the simulation of human intelligence in machines programmed to think and learn like humans. Regarding digital marketing agencies, AI can be a game-changer for streamlining their workflow. With AI, digital marketers can automate mundane tasks such as scheduling posts, tracking performance, and personalizing audience content. AI also allows for advanced data analysis, giving agencies insights into their target audience&#8217;s behaviour and preferences. Ultimately, streamlining workflow through AI will allow digital marketing agencies to focus on what they do best: creating engaging content and driving conversions for their clients.<\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b078dac elementor-widget elementor-widget-text-editor\" data-id=\"b078dac\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3 style=\"font-size: 1.66667rem; font-style: normal;\">Advantages of using AI in digital marketing and how it can help you save time and money<\/h3>\n<div>Artificial intelligence is revolutionizing the world of digital marketing, offering a range of advantages to businesses looking to enhance their online presence. One significant benefit is the time and money saved when using AI. With its ability to process vast amounts of data in real-time, AI can enable marketers to quickly and accurately analyze consumer behaviour and deliver highly-targeted campaigns. This reduces the need for extensive testing and manual analysis, streamlining the marketing process and ultimately saving businesses time and money.<\/div>\n<div>\u00a0<\/div>\n<div>Additionally, AI-powered tools such as chatbots and personalized product recommendations can enhance the customer experience, further increasing the chances of success for a marketing campaign. All in all, integrating AI into your digital marketing strategy can be a game-changer for your business.<\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b3d8acd elementor-widget elementor-widget-image\" data-id=\"b3d8acd\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 20-03-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"269\" src=\"https:\/\/sociablemedia.co\/wp-content\/uploads\/2023\/06\/Here-are-some-examples-AI-1-1024x269.png\" class=\"attachment-large size-large wp-image-8053\" alt=\"\" srcset=\"https:\/\/sociablemedia.co\/wp-content\/uploads\/2023\/06\/Here-are-some-examples-AI-1-1024x269.png 1024w, https:\/\/sociablemedia.co\/wp-content\/uploads\/2023\/06\/Here-are-some-examples-AI-1-300x79.png 300w, https:\/\/sociablemedia.co\/wp-content\/uploads\/2023\/06\/Here-are-some-examples-AI-1-768x202.png 768w, https:\/\/sociablemedia.co\/wp-content\/uploads\/2023\/06\/Here-are-some-examples-AI-1.png 1140w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4aac052 elementor-widget elementor-widget-text-editor\" data-id=\"4aac052\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3 style=\"font-size: 1.66667rem; font-style: normal;\">Examples of successful companies that are leveraging AI in their digital marketing practices<\/h3>\n<div>Companies are turning to AI to enhance their digital strategies in the ever-evolving marketing world. As we see AI&#8217;s rapid growth, its impact on the digital marketing industry is undeniable. Many businesses, such as Amazon, Sephora, and Netflix, have implemented AI in their marketing tactics. Amazon uses AI to provide personalized shopping recommendations. In contrast, Sephora uses AI to help customers find their perfect makeup shade. Netflix leverages AI to suggest movies and TV shows based on a viewer&#8217;s watching history. By incorporating AI into their digital marketing practices, these companies stay ahead of the game and maximize their efforts to deliver exceptional customer experiences.<br><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f1cbf13 elementor-widget elementor-widget-text-editor\" data-id=\"f1cbf13\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3 style=\"font-size: 1.66667rem; font-style: normal;\">How to implement AI into your workflow, and what tools are available to help you do this<\/h3>\n<div>Artificial intelligence can revolutionize the way we work and streamline our daily workflow. Whether you&#8217;re a programmer, marketer, or entrepreneur, tools can help you incorporate AI into your work. One popular option is IBM Watson, which provides various services for machine learning, natural language processing, and more. Google Cloud also offers a suite of AI tools, including image recognition and chatbot development. Low-code platforms like Microsoft Power Apps allow users to build custom AI models without extensive programming knowledge. By implementing AI into your workflow, you can automate repetitive tasks, analyze data efficiently, and improve productivity. With so many tools available, it&#8217;s easy to get started and explore the potential benefits of AI for your work.<\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-497482e elementor-widget elementor-widget-image\" data-id=\"497482e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"269\" src=\"https:\/\/sociablemedia.co\/wp-content\/uploads\/2023\/06\/33-1-1024x269.png\" class=\"attachment-large size-large wp-image-8052\" alt=\"\" srcset=\"https:\/\/sociablemedia.co\/wp-content\/uploads\/2023\/06\/33-1-1024x269.png 1024w, https:\/\/sociablemedia.co\/wp-content\/uploads\/2023\/06\/33-1-300x79.png 300w, https:\/\/sociablemedia.co\/wp-content\/uploads\/2023\/06\/33-1-768x202.png 768w, https:\/\/sociablemedia.co\/wp-content\/uploads\/2023\/06\/33-1.png 1140w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0d3e7b1 elementor-widget elementor-widget-text-editor\" data-id=\"0d3e7b1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3 style=\"font-size: 1.66667rem; font-style: normal;\">Tips for optimizing the use of AI to maximize its effectiveness for your business<\/h3>\n<div>As technology revolutionizes the world, enterprises embrace AI as a game changer. While the potential benefits are exciting, businesses can maximize their capabilities only when strategically deploying AI. One powerful tip is to consider AI a tool for augmenting human intelligence rather than simply replacing it. Another critical strategy is to ensure that the data you feed the AI is diverse and complete, reflecting real-world scenarios. This is critical to enabling AI to predict patterns and make informed decisions accurately. Lastly, businesses should focus on continually innovating and improving the AI algorithms used within the organization. With these strategies in mind, companies can optimize the use of AI for maximum effectiveness, leading to increased efficiency, improved decision-making, and better relationships with customers.<\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-81e33f1 elementor-widget elementor-widget-text-editor\" data-id=\"81e33f1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3 style=\"font-size: 1.66667rem; font-style: normal;\">Common pitfalls of using AI in digital marketing and how to avoid them<\/h3>\n<div>Artificial intelligence has been at the forefront of digital marketing for a while. However, while it has made things more accessible, it has created new challenges for marketers. Some common pitfalls include overreliance on AI and a lack of human interaction, failing to consider cultural differences, and neglecting data privacy laws and regulations. To avoid these pitfalls, marketers need to balance AI and human input, be mindful of cultural differences when creating content, and ensure that their use of AI is in line with data privacy laws and regulations. By doing so, marketers can successfully harness the power of AI without compromising on ethics or customer satisfaction.<\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-18abc3dc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"18abc3dc\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4aef92ba\" data-id=\"4aef92ba\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-54066da elementor-widget elementor-widget-text-editor\" data-id=\"54066da\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><!-- wp:heading --><\/p>\n<h3><span style=\"color: var(--ast-global-color-2); font-size: 1.66667rem; font-weight: inherit; background-color: var(--ast-global-color-5);\">Wrapping up<\/span><\/h3>\n<div>\n<div>In conclusion, AI can be a powerful tool for digital marketing teams. Not only does it help accelerate the workflow significantly, but provides an array of practical features to leverage, such as predictive analytics and machine learning. It&#8217;s no wonder many organizations are beginning to utilize this tech in their campaigns. To get started, identify areas that could benefit from automation and invest in appropriate tools that cater to those needs. With these strategies in mind, you can reap all the incredible benefits that AI-powered digital marketing offers your business!<\/div>\n<div>\u00a0<\/div>\n<div>An excellent way to keep your audience active and engaged while you shift your content is by having <b>evergreen content<\/b> chugging along in the background. Check out <a href=\"https:\/\/sociablemedia.co\/how-to-search-for-keywords\/\">this blog<\/a> to learn everything you need to know about evergreen content.\u00a0<\/div>\n<div>\u00a0<\/div>\n<\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-64e8524 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"64e8524\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-dc16d85\" data-id=\"dc16d85\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-95360a3 elementor-widget elementor-widget-image\" data-id=\"95360a3\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"269\" src=\"https:\/\/sociablemedia.co\/wp-content\/uploads\/2023\/06\/5-Reasons-Why-You-Should-Care-About-Social-Media-Reporting-Thanks-For-Reading-1024x269.png\" class=\"attachment-large size-large wp-image-8030\" alt=\"\" srcset=\"https:\/\/sociablemedia.co\/wp-content\/uploads\/2023\/06\/5-Reasons-Why-You-Should-Care-About-Social-Media-Reporting-Thanks-For-Reading-1024x269.png 1024w, https:\/\/sociablemedia.co\/wp-content\/uploads\/2023\/06\/5-Reasons-Why-You-Should-Care-About-Social-Media-Reporting-Thanks-For-Reading-300x79.png 300w, https:\/\/sociablemedia.co\/wp-content\/uploads\/2023\/06\/5-Reasons-Why-You-Should-Care-About-Social-Media-Reporting-Thanks-For-Reading-768x202.png 768w, https:\/\/sociablemedia.co\/wp-content\/uploads\/2023\/06\/5-Reasons-Why-You-Should-Care-About-Social-Media-Reporting-Thanks-For-Reading.png 1140w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-2400bf2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2400bf2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-aa8cfb0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"aa8cfb0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-d371856 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d371856\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-21a354c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"21a354c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-169fc0f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"169fc0f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-ebb0a40 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ebb0a40\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f641a1a\" data-id=\"f641a1a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-369c196 elementor-widget elementor-widget-heading\" data-id=\"369c196\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 20-03-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/reimaginedenergy.com\/\">ReImagined Energy Podcast<\/a><\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>AI technology can improve efficiency, drive customer engagement and provide valuable data insights \u2013 but many marketing agencies are not using its capabilities. This blog post will explore leveraging AI within your workflow to increase productivity and examine what other organizations already do with AI in their marketing plans. <\/p>\n","protected":false},"author":8,"featured_media":8047,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[14,18,29],"tags":[94,93,90,91,92],"uagb_featured_image_src":{"full":["https:\/\/sociablemedia.co\/wp-content\/uploads\/2023\/06\/Digital-Marketing-Agencies-Are-Using-AI-and-So-Should-You.png",1140,300,false],"thumbnail":["https:\/\/sociablemedia.co\/wp-content\/uploads\/2023\/06\/Digital-Marketing-Agencies-Are-Using-AI-and-So-Should-You-150x150.png",150,150,true],"medium":["https:\/\/sociablemedia.co\/wp-content\/uploads\/2023\/06\/Digital-Marketing-Agencies-Are-Using-AI-and-So-Should-You-300x79.png",300,79,true],"medium_large":["https:\/\/sociablemedia.co\/wp-content\/uploads\/2023\/06\/Digital-Marketing-Agencies-Are-Using-AI-and-So-Should-You-768x202.png",768,202,true],"large":["https:\/\/sociablemedia.co\/wp-content\/uploads\/2023\/06\/Digital-Marketing-Agencies-Are-Using-AI-and-So-Should-You-1024x269.png",1024,269,true],"1536x1536":["https:\/\/sociablemedia.co\/wp-content\/uploads\/2023\/06\/Digital-Marketing-Agencies-Are-Using-AI-and-So-Should-You.png",1140,300,false],"2048x2048":["https:\/\/sociablemedia.co\/wp-content\/uploads\/2023\/06\/Digital-Marketing-Agencies-Are-Using-AI-and-So-Should-You.png",1140,300,false],"blog-image":["https:\/\/sociablemedia.co\/wp-content\/uploads\/2023\/06\/Digital-Marketing-Agencies-Are-Using-AI-and-So-Should-You-800x300.png",800,300,true]},"uagb_author_info":{"display_name":"Lauren McGowan","author_link":"https:\/\/sociablemedia.co\/author\/lauren\/"},"uagb_comment_info":0,"uagb_excerpt":"AI technology can improve efficiency, drive customer engagement and provide valuable data insights \u2013 but many marketing agencies are not using its capabilities. 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