Website Design For A Local Dentist

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Southgate Dentistry


Southgate Dentistry is a family dental practice located in Halifax, Nova Scotia.

Sociable Media created their initial website in 2017 but due to the business growth and a move to a larger footprint, there was a need to refresh the website.

The Challenge

To improve user experience on the WordPress website, simplify the patient history form and minimize no-shows by providing sufficient information about the new location (to reduce patients from arriving at the old location).

The Solutions

  • Focusing on user experience and decluttering the web pages to provide a clean and easy-to-navigate experience
  • Updating the web copy to include the most up-to-date SEO best practices ensuring better search results for users searching for dentistry services in their area
  • Plugin updates and optimizing media to decrease page load times and bounce rates
  • Extremely fresh and aesthetic website
  • Professional photos 
  • Integrated testimonials using Google Reviews platform to showcase happy patients
  • Simplified the services page by reducing text
  • Simple menu navigation and headers
  • Implemented a Google Form to gather customer information
  • Search Engine Optimization with improved meta titles and meta descriptions for each page
  • Google Pixel and Facebook Pixel integration
  • Google Tag Manager and Google Analytics updates