Website Design For A Local Dentist
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Southgate Dentistry
About
Southgate Dentistry is a family dental practice located in Halifax, Nova Scotia.
Sociable Media created their initial website in 2017 but due to the business growth and a move to a larger footprint, there was a need to refresh the website.
The Challenge
To improve user experience on the WordPress website, simplify the patient history form and minimize no-shows by providing sufficient information about the new location (to reduce patients from arriving at the old location).
The Solutions
- Focusing on user experience and decluttering the web pages to provide a clean and easy-to-navigate experience
- Updating the web copy to include the most up-to-date SEO best practices ensuring better search results for users searching for dentistry services in their area
- Plugin updates and optimizing media to decrease page load times and bounce rates
- Extremely fresh and aesthetic website
- Professional photos
- Integrated testimonials using Google Reviews platform to showcase happy patients
- Simplified the services page by reducing text
- Simple menu navigation and headers
- Implemented a Google Form to gather customer information
- Search Engine Optimization with improved meta titles and meta descriptions for each page
- Google Pixel and Facebook Pixel integration
Google Tag Manager and Google Analytics updates
