Website Design for Solar Nova Scotia

CASE STUDY

About

Solar Nova Scotia is a volunteer, non-profit solar industry association committed to enabling the widespread adoption of solar energy and battery storage in Nova Scotia.

We unite the solar industry through networking and educational events, empower the public and professionals with training opportunities, promote our corporate members, conduct vital research, and advocate for solar-friendly legislation.

They aim to foster a collaborative and informed community that advances solar energy and battery solutions to meet provincial climate goals.

The Challenge

Since 1980, the solar industry in Nova Scotia has grown and, in recent years, has seen exponential growth. Solar Nova Scotia needed strategic marketing direction to map the future of their association. The Drupal website needed a refresh and was hosted on a server that was not easily accessible. As a volunteer organization, they needed a dedicated resource to provide website re-design and maintenance.

Our Approach

Sociable Media’s team conducted an onboarding exercise and meeting where we drilled into a S.W.A.T. analysis, which are the goals of this project, target audience, how can we measure and define success and messaging and tone. Armed with this information, our UX/Ui expert developed the wireframe. Upon feedback and approval from the website design committee, we created a WordPress website that reflected the onboarding document.

Solutions

Applied UX/UI principles to improve user experience on mobile, tablet and desktop
Added new brand styling and templates that matched their new logo
Optimized media to decrease page load times and bounce rates
Added features for web accessibility (re-size fonts, images, etc.)
To grow their photo library, we approached Solar Nova Scotia members and requested professional photos to add to the Solar Nova Scotia website with credit.
Upgraded the layout and functionality of the Find a Solar Installer directory
Created a new Go Solar for residential, business and community audiences
Added room for scalability to increase Learn and Resource pages
Integrated MailChimp functionality for e-newsletter subsribers and Simple Mail Transfer Protocol (SMTP) for email connectivity
Simplified content for readability and scanability, ensuring a better user experience
Reconfigured header and footer layouts
Membership section revamped with membership form
Installed a firewall and security scanner to protect the website from malware, viruses and attackers
Search Engine Optimization with improved meta titles and meta descriptions for each page
Google Tag Manager and Google Analytics installed

Would You Like To Talk About Website Design?

We can amplify your website.

Schedule a 30-minute meeting where we can listen and ask questions at a day/time that is convenient to you OR send an email message, and we’ll reply on the same business day.