Benefits of Social Media
Social media has become unavoidable especially with over 3.96 billion total users as of January 2022 *Insider Intelligence. It is no longer a question whether or not you should be on social media but more so, how to leverage it. There are many ways to make the most out of social media and bring value to your business.
Here are our top 5 benefits of social media:
1. Brand awareness
This may be the most obvious one but it’s the first major benefit. You can use social media to not only increase the visibility of your business but also to tell your story. You have an opportunity to share all about your business – the mission, vision and values but now in any way you would like (photo, video, infographic). Everyday brands are discovered via social media. You can use this opportunity to humanize your brand and build real connections.
2. Connect with your customers
Through social media platforms, you can reach a broad range of audiences and gain followers from across the world. You might find your plant lovers gathered in a group on Facebook, the latest trends and news on twitter, professionals making connections on LinkedIn, new skills acquired from Instagram or Gen Z entertaining videos on TikTok, and so much more. Each social media platform is unique with its own particular audience and even a combination of several audiences. Use social media to find and connect with your target audience.
The benefits of social media are many and varied, but one that stands out is the way it allows you to engage with your customers on a more personal level. It’s not just about selling products or services anymore; these days we can learn so much from our followers who vary in size as well as location around world! Like anything connection is key.
3. Stay up to date on the latest
Want to know what is the latest trend, what has gone viral – like Will Smith at the Oscars, social media is the place to be. There are so many things happening around the world everyday and usually people’s first instance is to post about it on social media. This is your opportunity to understand your audience what they like and dislike but also to participate in the latest trends.
4. Partnership and collaboration
Collaborate with other businesses, organizations and even run your own influencer campaigns. Influencers have an “influence” as the name suggests, on their audience that they have built over time. But not all influencers are beneficial to your business. Many companies have leveraged micro influencers, which are those with under 5 thousand followers and have helped businesses meet their goals. Social media is a collaborative space, everyone is open to sharing content and to working together, you just have to take the first step.
5. Generate leads
In the end, as a business you are looking to make a return on your investment and social media might just be your best investment yet. You can utilize your social media channels to drive traffic to your website for your services, to promote a product, or even make an instant sale right from the social platform. If your goal is to increase sales, social media is a great place to be.
Social media platforms such as Instagram are making it really easy to shop especially with their shop option, bringing a fast shopping experience to their users. This can all be done for free but with a few dollars to spare you can even leverage the social media’s massive data and run online advertisements.
The benefits of social media listed above are only a few of the many that come from social media and as a business, you must take the opportunity to explore them further. For more reading insights from our blog on a similar subject, check out our article on Social Media Strategy.b