Hello and welcome! Thanks for joining me in the 3 Ways to Make Your Brand Stand Out in a Competitive Market. For the next 15 minutes, we will go through some of the three ways to help your solar, wind, or EV company. In renewable energy, you have to stand out because it’s noisy out there, and we’re going to help you try to solve that and make you different. To begin, we’re Sociable Media. We’re a digital marketing agency, and we love creating business solutions in the social media world of digital marketing. We work with the renewable energy space. We love the solar industry, we love the wind, we love them all, but that is our niche market, and we do a lot of content, and we work for clients in this industry.
Today’s objective is to look at a few ways to stand out
Tailor your offerings to them so you know more about your potential client
What is a value proposition?
Think, “This is what makes us different, what makes us valuable for you,” and be relatable with your target market. I mentioned earlier that creating emotional connections will help you gain credibility and brand loyalty because people like people. What we found in social media is if you have an ad campaign that’s running or social media posts, it’s just an object like a windmill. Chances are, if you put a photo of a person standing by that windmill or a dog or a cat, what have you? It will get more results than if you just had the single windmill, so make sure you have as many authentic people as possible. It’s not an iStock image. It’s somebody actually within your company that people can relate to rather than just simply having objects design exceptional customer experience by thinking, how am I providing additional value?
Stepping up your intrigue by providing additional value
The power of thought leadership
Email is (still) king, so don’t ignore it
Remove bounced emails. No one wants someone unsubscribed, or they’re just not there. Move them around if there are hard bounces and there are soft bounces. Have a look at the Hard bounces. Most professional emails will clean out your list automatically, but look at who clicked, who engaged, who got back, and who clicked on the buttons on the learn more. Ensure you analyze your open rates and look at what emails did well and which didn’t. Some professional emails like Soho Constant Contact or HubSpot will even tell you what sections of the email work better than others, and it will say it’ll get granular with it, so look at those. It only takes a minute, and finally, fresh ways to craft a social media campaign.
Strategic social media can be the change you need
Video works really well if you can put together a 15 or 30-second video that would do great on Instagram reels which are really hot right now even on TikTok you can do an ad campaign on TikTok you’ll reach a different type of audience and you can also get granular pick a region that you want to reach there video is great for LinkedIn too. Keep in mind that one size does not fit all what I mean by that is not only the image needs to be different for your different campaigns but also keep your text short. There’s nothing worse than seeing a truncated dot dot dot at the end of a really great headline because chances are people aren’t going to click on those three dots to expand the rest of the text. You only have seconds to work with here so the first few words are really impactful and really direct and to the point of what that ad is about.