When you’re ready to start your keyword research, the first step is finding the right keywords for your business. But with so many different ways to search for keywords, it can be difficult to know where to start.
Here are 5 Key Points to get you going, and if you are not familiar with digital marketing jargon, I have included a glossary at the end of this article for terms that are often used.
5 Tricks for Searching for Keywords
1. Use keyword research tools.
Several different keyword research tools are available, like the Google Keyword Planner and semrush. These tools can help you find both broad, phrase match and exact match keywords for your business.
2. Think like your customer.
When you’re searching for keywords, it’s important to think like your customer. What words or phrases would they use to search for your product or service?
3. Use negative keywords.
Negative keywords are those you don’t want to appear in a search. For example, if you sell women’s clothing, you might want to add “men” as a negative keyword so that your ad doesn’t show up when someone searches for “men’s clothing.”
4. Be specific.
The more specific you are with your keywords, the more likely you are to convert a sale. So, if you sell women’s clothing, you might want to target keywords like “women’s dresses” or “women’s tops.”
5. Research your competition.
It’s important to research your competition when you’re searching for keywords. This will help you find the keywords they’re targeting and the ones you can use to get an edge over them.
With these tips in mind, you’re ready to start searching for keywords. Just remember to be thoughtful and strategic in your approach, and you’ll be sure to find the right keywords for your business.
If you’re looking to improve your search engine optimization (SEO), it’s important to know how to research keywords properly, and to understand what the searcher is looking for. This introduces the topic of Keyword Intent.
What is Keyword Intent?
One of the most important things to understand about keywords is keyword intent. Keyword intent is the meaning that a searcher is trying to express by typing in a certain query. This can be divided into four main categories:
Informational: The user is looking for information on a particular topic.
Navigational: The user is looking for a specific website or web page.
Transactional: The user is looking to buy something.
Commercial Investigation: The user is considering buying something, but wants to do more research first.
Each of these types of keyword intent requires a different approach in terms of optimization. If you’re trying to rank for a keyword with informational intent, you’ll need to produce content that is informative and helpful. If you’re trying to rank for a keyword with navigational intent, you’ll need to make sure your website is easy to navigate and find.
There you have it! A quick rundown of some of the most common terms you’ll hear when it comes to keywords. Hopefully, this will help you feel more comfortable as you delve into the world of SEO. Hang around for part 2!
Thank you for reading our article. We hoped this was interesting and helpful. If you have any questions, please do not hesitate to reach out to us!