What is SEO? – Understanding for the small business owner.

What is SEO? 

If you’re a small business owner, you may have heard of SEO but aren’t quite sure what it is or how to use it. SEO, or search engine optimization, is a process of improving the visibility and ranking of your website in search engine results pages. While there’s a lot that goes into SEO, there are some simple things you can do to get started. In this blog post, we’ll share some tips on how to optimize your website for search engines so you can attract more visitors and grow your business. Keep reading to learn more! ̈

what is seo

One of the first things you can do to optimize your website for SEO is to choose the right keywords. Keywords are the words or phrases that people use when they search for something on the internet. When you choose keywords for your website, you want to make sure that they’re relevant to what you do and what you offer. You also want to make sure that they’re popular keywords that people are actually searching for. You can use keyword research tools like Google Ad Keyword Planner to find the right keywords for your website. 

Once you’ve chosen the right keywords, you want to make sure that they’re integrated into your website in the right way. This means using them in your website copy, in your page titles and descriptions, and in your image tags. You also want to make sure that you’re using them in a way that makes sense and is easy for people to read. Stuffing keywords into your website randomly will not only turn off potential customers but will also get you penalized by Google.

what is seo

Another important part of SEO is link building. This is the process of getting other websites to link to your website. Links are important because they show search engines that your website is popular and relevant. The more links you have, the higher your ranking will be. There are a few ways to build links, but one of the easiest is to simply reach out to other website owners and ask them to link to your site.

These are just a few of the things you can do to optimize your website for SEO. By following these tips, you can attract more visitors to your site and grow your business.

SEO can be a complex and time-consuming process, but it’s worth it if you want to attract more visitors to your website and grow your business. If you need help getting started, we’re here for you. Contact us today and we’ll be happy to assist you with all your SEO needs! ̈

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