“How to…” social media

A Quick Guide to Social Media Marketing Companies

Social Media Marketing Companies Using social media platforms has become an essential part of our everyday lives. Indicatively, these platforms are estimated to gather 3.8 billion active users. For this reason, the importance of social media marketing has become enhanced, and it is now an indispensable part of the marketing strategy of every business. In …

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What are the Best Social Media Marketing Tools for 2022?

What are the Best Social Media Marketing Tools for 2022? With so many social media planning tools and digital marketing software out there, it’s tough to know where to start and which ones are best for your growing business. So, we’ve put together a shortlist to get you started. As you create your systems, you’ll …

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How to Stay Relevant on Social Media

Author: Areesa Ahmed How to Stay Relevant on Social Media You’ve put an incredible amount of time and effort into building your brand on social media, but now what? We know how hard it is to maintain a strong digital presence and it’s very common to feel like you’ve hit a plateau. Have no fear, …

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How to Determine the Best Social Media Platforms for Your Business

Author: Elizabeth Sarah Larkin Creating Social Media Profiles For Your Business is Vital However picking The Best Social Media Platforms For Your Business is not as easy. They allow you to connect with customers, help them if need be, and can help you show off different aspects of your business. Now more than ever, you …

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How to Use Social Media During a PR Crisis

Author: Elizabeth Sarah Larkin If you think that a public relations crisis won’t happen to you and your business, then you’re wrong. Even the most well-run and well-organized business can find themselves in a PR crisis out of nowhere. Some are silly and annoying whereas others can be far more serious. If not properly addressed …

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How to Grow a Meaningful Online Community

A lot of businesses, when working with an online digital marketing strategist, will start out with the question “How do I grow my online presence and increase followers?” And, it’s not always as simple as that. Growing an online presence takes time. Sometimes that can mean a few months, a year, or longer. If you …

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The Future of Employment

COVID-19 has affected us all in ways that are impossible to fully express. Being a 4th year student at Fanshawe College in the Honours Bachelor of Commerce – Digital Marketing program, even the way that school will function when I go back in September has drastically changed. We will no longer be sitting in classrooms, …

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From text-heavy document to video

Recently, we were provided a Zip file folder chock full of heavily-worded pdf documents. The information was interesting. But the likelihood of someone clicking the “read more” to read document was slim. These days we are time-starved, combine that with competition in the newsfeed and this thing called an algorithm. The solution? Video! The really …

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7 (free) ways to promote your event

Event marketing is tough. There are competition and budget constraints. Not to mention the fact that there’s never enough time! What if we showed you how you can get people sharing your event to their social media profiles and increasing sponsor recognition without the use of contests or spending tonnes of money on digital ads. …

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