Author: Areesa Ahmed
How to Stay Relevant on Social Media
You’ve put an incredible amount of time and effort into building your brand on social media, but now what? We know how hard it is to maintain a strong digital presence and it’s very common to feel like you’ve hit a plateau. Have no fear, we’re here to help! Here are a few tips on how to stay relevant on social media while keeping your audience engaged and excited about your content.
1. Be Authentic
Your audience chooses to follow you because they love YOU! Stay true to your brand and what you uniquely have to offer to your viewers. The internet is incredibly oversaturated and the best way to stand out in the crowd is to offer your audience a genuine experience. Whether that’s in the content you create or in the way you interact with others online, always remember to be thoughtful and intentional with your digital presence.
2. Consistency is Key
Posting regularly is critical to staying relevant on social media. Creating a sustainable posting schedule is a great way to stay at the forefront of your followers’ minds. It’s important to find a balance between keeping your audience engaged and overdoing it. Waiting too long between posts can result in your followers losing interest in what you have to say. On the other hand, posting too often can become a little mundane. There is no magic number for every platform and niche but somewhere between twice a day and once a week is a good starting point.
3. Choose Your Words Carefully
Incorporating keywords into your captions, tags and bios will help the social media algorithm match your content with the right people. Use a combination of broad and specific words to really stand out. Broad topics like “marketing” have an incredibly high search volume, which means a lot of potential eyes on your brand. Specific phrases like “how to develop a marketing strategy” will help your content find its way to those who are most likely to be interested in it. Remember to use both styles of keywords regularly to set your brand up for success.
Social media is always changing and it’s hard to keep up, implementing these tips will help keep you at the top of your game! Stay true to your brand, keep your audience engaged and make your content easy to find.
For more information on Social Media Marketing, please read our article, how to grow a meaningful online community.
If you need a little help, don’t hesitate to reach out. We’d love to help you take your social media to the next level!