Content Creation

How to Stay Relevant on Social Media

Author: Areesa Ahmed How to Stay Relevant on Social Media You’ve put an incredible amount of time and effort into building your brand on social media, but now what? We know how hard it is to maintain a strong digital presence and it’s very common to feel like you’ve hit a plateau. Have no fear, …

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How to Determine the Best Social Media Platforms for Your Business

Author: Elizabeth Sarah Larkin Creating Social Media Profiles For Your Business is Vital However picking The Best Social Media Platforms For Your Business is not as easy. They allow you to connect with customers, help them if need be, and can help you show off different aspects of your business. Now more than ever, you …

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How to Keep Your Instagram Feed Fresh

Instagram Feed Ideas Instagram is Popular – That’s a Given at This Point With over 500 million users active every day around the world, there’s no denying how popular it is as a social media platform. With so many users competing to gain comments, followers, and likes right now, everyone’s trying to have the best Instagram profile …

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The Importance of Hashtags

Importance of Hashtags Social Media is Important and Insanely Popular Both of those facts are already well known by most everyone. It continues to connect people to each other, and it also connects businesses to other businesses and customers. There’s no way to measure just how many people use social media platforms on a regular …

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From text-heavy document to video

Recently, we were provided a Zip file folder chock full of heavily-worded pdf documents. The information was interesting. But the likelihood of someone clicking the “read more” to read document was slim. These days we are time-starved, combine that with competition in the newsfeed and this thing called an algorithm. The solution? Video! The really …

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Be unique in your seasonal marketing

Seasonal marketing is focusing a marketing strategy on annual events, dates or holidays and creating a marketing campaign based on a comparable theme. However, there’s a bit more to seasonal marketing than tweeting a picture of a pumpkin or creating “spooky” discounts.  How many people do you know that grumble about Christmas cards being sold …

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Wine Pairing with Social Media

This is a handy guide to getting more out of social media by knowing the basic principles of social media and wine pairing. Facebook = Cabernet SauvignonCalifornia Cabernet, Bordeaux and Bordeaux-style blends are terrific with scheduling posts. The firm tannins in these wines refresh the palate after each upload. Twitter = Pinot NoirTweets made with ingredients like hashtags and …

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