A lot of businesses, when working with an online digital marketing strategist, will start out with the question “How do I grow my online presence and increase followers?” And, it’s not always as simple as that. Growing an online presence takes time. Sometimes that can mean a few months, a year, or longer. If you […]
How to Grow a Meaningful Online Community Read More »
COVID-19 has affected us all in ways that are impossible to fully express. Being a 4th year student at Fanshawe College in the Honours Bachelor of Commerce – Digital Marketing program, even the way that school will function when I go back in September has drastically changed. We will no longer be sitting in classrooms,
The Future of Employment Read More »
Recently, we were provided a Zip file folder chock full of heavily-worded pdf documents. The information was interesting. But the likelihood of someone clicking the “read more” to read document was slim. These days we are time-starved, combine that with competition in the newsfeed and this thing called an algorithm. The solution? Video! The really
From text-heavy document to video Read More »
Event marketing is tough. There are competition and budget constraints. Not to mention the fact that there’s never enough time! What if we showed you how you can get people sharing your event to their social media profiles and increasing sponsor recognition without the use of contests or spending tonnes of money on digital ads.
7 (free) ways to promote your event Read More »
Negative Comments on Social Media So you’re posting along, playing nice and minding your own business… then WHAM! A negative comment for all to see on your Facebook Page. Your heart sinks. You’re in no mood for any type of confrontation but you can’t leave this comment unanswered.
How to handle negative comments Read More »
Seasonal marketing is focusing a marketing strategy on annual events, dates or holidays and creating a marketing campaign based on a comparable theme. However, there’s a bit more to seasonal marketing than tweeting a picture of a pumpkin or creating “spooky” discounts. How many people do you know that grumble about Christmas cards being sold
Be unique in your seasonal marketing Read More »
There’s a tweet or Facebook post that needs to go out TODAY and you have no flipping clue what to say…but you have to say something. Sound like you?
Finding content is like a bag of dirt Read More »
Engagement and social media go hand in hand. Where’s why.
Are your followers just numbers? Read More »
You’re a business owner, a marketer or the person assigned to managing the social media side of things. Do you view this as a creative outlet or attribute it as a necessary evil? Truth is, if you’re in business, social media is your new storefront and it’s confusing.
Why is social media confusing you? Read More »
Fantastic, you’ve built up your Twitter followers to 1,000. How engaged are they? Take a look at your analytics, or just think back to the past three or four tweets you sent. How many people commented? Retweeted? Hearing crickets on Twitter? How Engaged Is Your Audience, really? It’s important that those 1,000 (or 100, or
How Engaged Is Your Audience? Read More »