Content Creation

How to handle negative comments

Negative Comments on Social Media So you’re posting along, playing nice and minding your own business… then WHAM! A negative comment for all to see on your Facebook Page. Your heart sinks.  You’re in no mood for any type of confrontation but you can’t leave this comment unanswered.  

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Be unique in your seasonal marketing

Seasonal marketing is focusing a marketing strategy on annual events, dates or holidays and creating a marketing campaign based on a comparable theme. However, there’s a bit more to seasonal marketing than tweeting a picture of a pumpkin or creating “spooky” discounts.  How many people do you know that grumble about Christmas cards being sold

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Wine Pairing with Social Media

This is a handy guide to getting more out of social media by knowing the basic principles of social media and wine pairing. Facebook = Cabernet SauvignonCalifornia Cabernet, Bordeaux and Bordeaux-style blends are terrific with scheduling posts. The firm tannins in these wines refresh the palate after each upload. Twitter = Pinot NoirTweets made with ingredients like hashtags and

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Why is social media confusing you?

You’re a business owner, a marketer or the person assigned to managing the social media side of things. Do you view this as a creative outlet or attribute it as a necessary evil? Truth is, if you’re in business, social media is your new storefront and it’s confusing.

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