Social Media Management

Social Media Growth Companies – Everything You Need to Know

In recent years, many influencers are getting the help of social media growth companies to help them reach a wide audience and gain new followers. If you are looking for ways to optimize the organic reach of your content, then you should consider getting this type of service.  In this article, you are going to […]

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How to Create an Effective Social Media Marketing Plan for 2022

Whenever a new year comes around we like to plan ahead for the next 12 months. If you’re a marketer, then having a social media plan is essential. You might ask, “what should a social media plan include?” Well, we’ve got you covered. We’re going to dive into how to create a social media marketing

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How to Use Social Media During a PR Crisis

Author: Elizabeth Sarah Larkin If you think that a public relations crisis won’t happen to you and your business, then you’re wrong. Even the most well-run and well-organized business can find themselves in a PR crisis out of nowhere. Some are silly and annoying whereas others can be far more serious. If not properly addressed

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How to Grow a Meaningful Online Community

A lot of businesses, when working with an online digital marketing strategist, will start out with the question “How do I grow my online presence and increase followers?” And, it’s not always as simple as that. Growing an online presence takes time. Sometimes that can mean a few months, a year, or longer. If you

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How to handle negative comments

Negative Comments on Social Media So you’re posting along, playing nice and minding your own business… then WHAM! A negative comment for all to see on your Facebook Page. Your heart sinks.  You’re in no mood for any type of confrontation but you can’t leave this comment unanswered.  

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Wine Pairing with Social Media

This is a handy guide to getting more out of social media by knowing the basic principles of social media and wine pairing. Facebook = Cabernet SauvignonCalifornia Cabernet, Bordeaux and Bordeaux-style blends are terrific with scheduling posts. The firm tannins in these wines refresh the palate after each upload. Twitter = Pinot NoirTweets made with ingredients like hashtags and

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Why is social media confusing you?

You’re a business owner, a marketer or the person assigned to managing the social media side of things. Do you view this as a creative outlet or attribute it as a necessary evil? Truth is, if you’re in business, social media is your new storefront and it’s confusing.

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How Engaged Is Your Audience?

Fantastic, you’ve built up your Twitter followers to 1,000. How engaged are they? Take a look at your analytics, or just think back to the past three or four tweets you sent. How many people commented? Retweeted? Hearing crickets on Twitter? How Engaged Is Your Audience, really? It’s important that those 1,000 (or 100, or

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