Whenever a new year comes around we like to plan ahead for the next 12 months. If you’re a marketer, then having a social media plan is essential. You might ask, “what should a social media plan include?” Well, we’ve got you covered. We’re going to dive into how to create a social media marketing […]
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Author: Areesa Ahmed How to Stay Relevant on Social Media You’ve put an incredible amount of time and effort into building your brand on social media, but now what? We know how hard it is to maintain a strong digital presence and it’s very common to feel like you’ve hit a plateau. Have no fear,
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Author: Elizabeth Sarah Larkin Creating Social Media Profiles For Your Business is Vital However picking The Best Social Media Platforms For Your Business is not as easy. They allow you to connect with customers, help them if need be, and can help you show off different aspects of your business. Now more than ever, you
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Instagram Feed Ideas Instagram is Popular – That’s a Given at This Point With over 500 million users active every day around the world, there’s no denying how popular it is as a social media platform. With so many users competing to gain comments, followers, and likes right now, everyone’s trying to have the best Instagram profile
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Importance of Hashtags Social Media is Important and Insanely Popular Both of those facts are already well known by most everyone. It continues to connect people to each other, and it also connects businesses to other businesses and customers. There’s no way to measure just how many people use social media platforms on a regular
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COVID-19 has affected us all in ways that are impossible to fully express. Being a 4th year student at Fanshawe College in the Honours Bachelor of Commerce – Digital Marketing program, even the way that school will function when I go back in September has drastically changed. We will no longer be sitting in classrooms,
The Future of Employment Read More »
Recently, we were provided a Zip file folder chock full of heavily-worded pdf documents. The information was interesting. But the likelihood of someone clicking the “read more” to read document was slim. These days we are time-starved, combine that with competition in the newsfeed and this thing called an algorithm. The solution? Video! The really
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Event marketing is tough. There are competition and budget constraints. Not to mention the fact that there’s never enough time! What if we showed you how you can get people sharing your event to their social media profiles and increasing sponsor recognition without the use of contests or spending tonnes of money on digital ads.
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Negative Comments on Social Media So you’re posting along, playing nice and minding your own business… then WHAM! A negative comment for all to see on your Facebook Page. Your heart sinks. You’re in no mood for any type of confrontation but you can’t leave this comment unanswered.
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Seasonal marketing is focusing a marketing strategy on annual events, dates or holidays and creating a marketing campaign based on a comparable theme. However, there’s a bit more to seasonal marketing than tweeting a picture of a pumpkin or creating “spooky” discounts. How many people do you know that grumble about Christmas cards being sold
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