A digital marketing strategy is a plan for establishing an internet presence through online channels such as organic search, social media, paid ads, and other web-based mediums such as your website. The goal of digital marketing strategies is to increase awareness about your business and attract new customers to your brand.
Building Personas
For any marketing strategy – digital or not – you need to know who you’re marketing to. The best digital marketing strategies are built upon detailed buyer personas, and your first step is to create them. Buyer personas represent your ideal customer(s) and can be created by researching, surveying, and interviewing your business’s target audience.
Goal Setting
Your marketing goals should always be tied back to the fundamental goals of your business. Whatever your overarching digital marketing goal is, you must be able to measure the success of your strategy along the way with the right digital marketing tools.
Evaluate your existing digital channels and assets
When reviewing your existing digital marketing channels and assets we determine what to incorporate in your strategy, it’s helpful to first consider the big picture.
Sociable Media will gather what you have, and categorize each vehicle or asset in a spreadsheet, so you have a clear picture of your existing owned, earned, and paid media.
Audit Your Online Content
Based on your buyer personas, we will identify gaps in your content. Based on our findings and the gaps we’ve identified, then we will make a content creation plan outlining the content that’s necessary to help you hit your goals. We do the same for your paid ads too. By the end of the process, we will have a clear idea of which paid media platforms to continue using.