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Email marketing is a form of marketing that can make the customers on your email list aware of new products, discounts, and other services. It can also be a softer sell to educate your audience on the value of your brand or keep them engaged between purchases. It can also be anything in between. When you want to grow your brand or sell your stuff, email marketing is one of the most popular—and effective—tools around for marketing campaigns.
Email marketing can help you build a relationship with your audience while driving traffic to your blog, social media, or anywhere else you’d like folks to visit. You can even segment your emails and target users by demographic, so you’re only sending people the messages they want to see most.
The first step is to define the email segments into effective campaigns starting with list segmentation. This allows us to create more personalized campaigns. After segmenting the email list, it’s time to design a series of automated emails sent at optimal times. Lastly, we track the performance of the campaigns using KPI’s.
Simply put, email list management is a combination of activities used to collect useful information about subscribers. Sociable Media can build out a systematic strategy around email lists so you can understand your customers better, ensure email viability, and maintain clean lists.
Since we are a guest in someone’s inbox, we want to keep the content short, informative, and not spammy with a CTA to a blog, webpage or article. Since most people read emails on mobile devices – we keep all this in mind.
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