Recently, we were provided a Zip file folder chock full of heavily-worded pdf documents. The information was interesting. But the likelihood of someone clicking the “read more” to read document was slim. These days we are time-starved, combine that with competition in the newsfeed and this thing called an algorithm. The solution? Video! The really […]
From text-heavy document to video Read More »
Event marketing is tough. There are competition and budget constraints. Not to mention the fact that there’s never enough time! What if we showed you how you can get people sharing your event to their social media profiles and increasing sponsor recognition without the use of contests or spending tonnes of money on digital ads.
7 (free) ways to promote your event Read More »
Negative Comments on Social Media So you’re posting along, playing nice and minding your own business… then WHAM! A negative comment for all to see on your Facebook Page. Your heart sinks. You’re in no mood for any type of confrontation but you can’t leave this comment unanswered.
How to handle negative comments Read More »
Seasonal marketing is focusing a marketing strategy on annual events, dates or holidays and creating a marketing campaign based on a comparable theme. However, there’s a bit more to seasonal marketing than tweeting a picture of a pumpkin or creating “spooky” discounts. How many people do you know that grumble about Christmas cards being sold
Be unique in your seasonal marketing Read More »
This is a handy guide to getting more out of social media by knowing the basic principles of social media and wine pairing. Facebook = Cabernet SauvignonCalifornia Cabernet, Bordeaux and Bordeaux-style blends are terrific with scheduling posts. The firm tannins in these wines refresh the palate after each upload. Twitter = Pinot NoirTweets made with ingredients like hashtags and
Wine Pairing with Social Media Read More »
How well do you know your customer? Do you know where they spend most of their time online? You will absolutely hit the nail on the head when you do your research and start posting what your customer wants, not what you want. And you will notice when they acknowledge. Only seeing a few comments/shares or likes on a
No social media strategy spells tragedy Read More »
There’s a tweet or Facebook post that needs to go out TODAY and you have no flipping clue what to say…but you have to say something. Sound like you?
Finding content is like a bag of dirt Read More »
Nobody likes a troll. But sometimes we have to question if they are legitimate.
Haters gonna hate – social media trolls Read More »
Engagement and social media go hand in hand. Where’s why.
Are your followers just numbers? Read More »
The Give Agency will made history in Halifax. This pop-up ad agency is the brainchild of Brian Hickling and Mike Maloney who, over a beer, thought this would be a refreshing approach to help organizations that need it. “Five days of good thinking for good things.” Each day we’ll sit down with a new organization
The Give Agency – A pop-up ad agency Read More »