Social Media Manager
What does a social media manager actually do?
If you’re wondering what social media managers actually do, you’re not alone. The job title is one that’s becoming increasingly popular, but it can be difficult to understand what day-to-day work is really like.
A social media manager is responsible for creating and executing a social media strategy for their company or client. This includes developing and managing social media accounts, creating content, tracking analytics, and responding to feedback. Social media managers must have a good understanding of social media and how it works in order to be successful.
As social media grows and changes, so does the job of the social media manager. Social media management is rapidly evolving and while TikTok may be hot this minute, there may be another up and coming platform on the horizon that is gaining popularity with your target audience.
That’s why it’s important to remember that the role of social media manager is constantly evolving and changing.
Let’s tackle the common debate, to hire an in-house person for managing your social media or to farm it out to an outside company that focuses on social media management.
Hiring In-House
There are a few key reasons why businesses should consider hiring an in-house social media manager:
1. An in-house social media manager will need to be kept up to date on the latest changes and trends in social media. They should also be familiar with your company’s branding and voice so that they can create content that is aligned with your company.
2. Managing social media accounts can be a full-time job. Social media managers need to be constantly creating new content, monitoring feedback, and engaging with customers.
3. Social media is a great way to connect with customers and build relationships with them. An in-house social media manager will be able to connect with customers on a deeper level and will be able to create a community around the company’s product or service.
If you have an employee or social media savvy intern who is interested in managing your social media, then it would make sense to train that individual in-house. However, if you don’t have the bandwidth to dedicate someone to social media or you’re not sure how to get started, then outsourcing social media management may be a better option.
Outsourcing Social Media Management
There are many social media management companies out there that can help you develop and execute a social media strategy. When outsourcing social media management, it’s important to make sure that the company you choose has a good understanding of your company’s branding and voice.
There are a few advantages to outsourcing social media management:
1. It saves you time and energy. Writing a strategy and creating great content takes time, especially if you are learning at the same time. An agency already has the tools, experience and knowledge in place – and follows best practices.
2. Helps businesses focus on their core business and leave social media management to the experts.
3. Outsourcing your social media management provides a fresh perspective to your company (the outside looking in) because they can offer insight from both angles (external (customer) and internal (company)).
Here are a few things to keep in mind when outsourcing social media management:
1. Make sure the company has a good understanding of your company’s branding and voice.
2. Ask for case studies or examples of social media campaigns that the company has run in the past.
3. Ask how the company plans to measure success and what analytics they will be tracking.
4. Make sure the company has a good understanding of social media and how it works.
5. The company should be able to provide regular reports on the social media campaign’s progress.
6. The company should have a team of social media managers who will be dedicated to managing your social media accounts.
In Conclusion
What was once just a way to communicate with customers has turned into a powerful marketing tool.
Social media is one of the most important tools that companies can use to connect with customers, build brand awareness, and create a community around their product or service. So choose wisely.
No matter who you decide to manage your social media accounts, it’s important to remember that social media is constantly evolving and the role of social media manager is evolving with it.
It’s important to weigh the pros and cons of both options and decide what’s best for your business.
Wondering about how effective a Social Media Agency can be? Checkout our article on How a Social Media Agency can Boost your Business.