The Future of Employment

COVID-19 has affected us all in ways that are impossible to fully express. Being a 4th year student at Fanshawe College in the Honours Bachelor of Commerce – Digital Marketing program, even the way that school will function when I go back in September has drastically changed. We will no longer be sitting in classrooms, …

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From text-heavy document to video

Recently, we were provided a Zip file folder chock full of heavily-worded pdf documents. The information was interesting. But the likelihood of someone clicking the “read more” to read document was slim. These days we are time-starved, combine that with competition in the newsfeed and this thing called an algorithm. The solution? Video! The really …

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7 (free) ways to promote your event

Event marketing is tough. There are competition and budget constraints. Not to mention the fact that there’s never enough time! What if we showed you how you can get people sharing your event to their social media profiles and increasing sponsor recognition without the use of contests or spending tonnes of money on digital ads. …

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Be unique in your seasonal marketing

Seasonal marketing is focusing a marketing strategy on annual events, dates or holidays and creating a marketing campaign based on a comparable theme. However, there’s a bit more to seasonal marketing than tweeting a picture of a pumpkin or creating “spooky” discounts.  How many people do you know that grumble about Christmas cards being sold …

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Wine Pairing with Social Media

This is a handy guide to getting more out of social media by knowing the basic principles of social media and wine pairing. Facebook = Cabernet SauvignonCalifornia Cabernet, Bordeaux and Bordeaux-style blends are terrific with scheduling posts. The firm tannins in these wines refresh the palate after each upload. Twitter = Pinot NoirTweets made with ingredients like hashtags and …

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